Posts By

Kimberly Zhang

Niche Entrepreneurs: Important Steps to Becoming a Highly Sought Expert

by / ⠀Career Advice Entrepreneurship / June 15, 2021

Aspiring entrepreneurs are well-advised to focus the lion’s share of their attention on becoming a reliable, consistent expert in a specific niche. If you dream of scaling the lofty heights of entrepreneurship, it’s also imperative that you start as soon as possible. The longer you take to get started, the further behind you’ll fall in the race to be first to market. Fortunately, there are practical steps you…

Targeting Homeowners on Facebook: Pointers on Overall Strategy

by / ⠀Career Advice Finding Customers / June 11, 2021

Targeting homeowners on social media can prove to be something of a formidable task. Which platform? What time of day? Why are homeowners typically on social media in the first place? Despite plenty of negative news coverage, Facebook is still a widely used platform. Almost everyone you want to reach uses it, even if only occasionally. All around the world, it’s becoming quite rare to find someone who…

Social Justice Careers You Should Consider Right Now

by / ⠀Career Advice Under30CEO / June 10, 2021

Social justice careers are becoming increasingly valued. In just the last decade, for example, the term “social justice” has become an increasingly common part of everyday language. As people work at every level to find balance, justice, and equality in the world for people of all backgrounds and income levels, this field of work has exploded. According to Human Rights Careers, when you pursue an education and career…

Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

Modernizing Your Business in 2021

by / ⠀Entrepreneurship Startup Advice / June 1, 2021

Businesses that enjoy long-term success are almost always the same ones that make an ongoing effort to modernize and stay current. The business landscape is constantly going through change. Change is influenced by various factors including technological developments, consumer trends, influencers, global events, and economic fluctuations, among many others. Yes, it can be challenging to keep up and to make continuous changes to your business. Ultimately, though, it’s…

Web Development Costs: How Much Should You Splurge On Your Site?

by / ⠀Personal Branding Startup Advice / May 27, 2021

Web development is a highly complex and intricate process but, over the past few years, there’s been a rise in free, template-based website creation modules. Most people wonder how much web development costs and, honestly, there’s no simple answer to that question. As noted earlier, some websites are completely free, but we all intuitively know that’s not the ideal option. The originality of website design and completely personalized…

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