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Posts By

Kimberly Zhang

5 Ways To Pursue Business Education And Professional Development

by / ⠀Career Advice / May 9, 2022
business development

If you’re a business owner, entrepreneur, or just invested in your professional growth, there are many ways to become better at what you do. While you don’t always need to have a degree or specific training in business, there are some simple ways to learn more about your industry or entrepreneurship in general by pursuing business education. How to Pursue Business Education Pursuing business education and professional development…

Employee Retention Is Important. Here’s How Corporate Giving Can Help.

by / ⠀Entrepreneurship Investment / April 28, 2022
Can corporate giving practices play a role in contributing to employee retention in the face of The Great Resignation. Yes...and here's how.

The Great Resignation has taken on many forms as it’s shown no sign of slowing down going from 2021 to 2022. Highfalutin’ workers have used the shake-up to job hop and underpaid employees have stopped showing up to sub-par jobs. Everyone is on the move looking for new, better, more satisfying employment. None of these trends seems at all related to corporate giving practices…right? Not so fast. Our…

5 Ideas for How to Include AI in Your Business

by / ⠀Entrepreneurship / April 25, 2022
During the pandemic, companies embraced digital transformation rapidly and readily. So...is it time to include AI in your business yet?

During the pandemic, companies of all sizes embraced digital transformation rapidly and readily. As a result, artificial intelligence (AI) skyrocketed as one of the most viable business tools embraced by leadership. In fact, a full 86% of participants in a 2021 PricewaterhouseCoopers study called AI a “mainstream” tech stack asset. So…is it time to include AI in your business yet? At this point, there’s little argument about AI’s…

Best Online Stock Apps for Young Investors

by / ⠀Investment / March 28, 2022
It's never been easier to start investing in the market, thanks in large part to the growing popularity of finance and online stock apps.

It’s never been easier to start investing in the stock market. This is thanks in large part to the growing popularity of finance and online stock apps. These apps are ideal for young investors looking to take charge of their own portfolios without the hassle of working with a human broker. There are countless perks to using an investment app. Apps eliminate many of the barriers that typically…

Tools for Using Instagram for Business Development

by / ⠀Social Media Startup Advice / March 24, 2022
Instagram is fantastic for small business development. Here are some tools you can use to connect with (and convert) your ideal customers.

Individuals use Instagram to share their photos, videos, and experiences daily. Additionally, Instagram is fantastic for small business development. Here are some tools you can use to connect with (and convert) your ideal customers. Insight into Tools for Developing Your Business on Instagram The more your company grows, the more tools you will need to help you achieve your objectives. Each tool has its own set of advantages,…

3 Books to Help Improve Your Marketing Strategy in 2022

by / ⠀Entrepreneurship / March 14, 2022
As technology advances, it steps up the marketing cadence. Our collective need for marketing strategy books has never been more pronounced.

Marketing is an ever-evolving field. Certainly, in the past, there was a certain level of predictability to how marketing worked. However, as technology has continued to advance, it has increased the cadence of change. As a result, our collective need for marketing strategy books has never been more pronounced. This can make it challenging for marketers to keep up with the trends. Likewise, in a data-driven world, that…

What is Customer Lifetime Value (CLV) and Why Is It Important?

by / ⠀Entrepreneurship Finding Customers / March 11, 2022
Fully understanding customer lifetime value will empower any business owner to optimize where they allocate their business budget.

What’s the lifetime value of a customer? It’s tempting to think about this question only in terms of how many sales a customer generates. But there’s more to a customer’s business value than that. A loyal long-term customer also means you can afford to acquire fewer new customers and spend less on marketing, for example. That’s why it’s important to understand your customer’s true lifetime value — so…

4 Types of SaaS Solutions That Can Save Your Business Money and Time

by / ⠀Entrepreneurship Startup Advice / February 14, 2022
Here are the best types of third-party software-as-a-service (SaaS) companies that you can use to save your business both money and time.

Deploying a large-scale software solution for a business used to be a huge internal undertaking. It had the potential to soak up a countless amount of manpower, money, and other resources. Now, thanks to the power of third-party SaaS (software as a service) solutions, businesses of all shapes and sizes have been able to access the software they need at a fraction of the cost. Everything from application…

3 Ways to Reduce Employee Turnover

by / ⠀Entrepreneurship Startup Advice / February 14, 2022
As the overall cost of people quitting can be so high, let’s look at three specific steps you can take to reduce your employee turnover rate.

The employee turnover rate of your business is more than just a single number. High employee turnover brings with it a multitude of additional costs. Not only does your unemployment tax rate increase, but you have job advertising expenses, training costs, and overworked remaining employees. Turnover rates are an indication of a company’s stability and overall workplace satisfaction. The general approach to preventing turnover is, of course, to…

4 Ways Employers Can Support Employee Growth

by / ⠀Entrepreneurship Investment / February 11, 2022
Leaders who support employee growth reap huge dividends in loyalty. There are many creative ways employers can help their employees thrive.

Employees may be working hard but they’re still devoted to finding time for professional development. If their current employers won’t help them carve out opportunities for self-improvement, they’re willing to jump ship to new employers that reliably support employee growth. This desire for personal and career growth is shared by workers across all industries. However, it’s especially prevalent among those in tech fields. According to HR Dive research,…

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