Posts By

Kimberly Zhang

Free Business Tools: 4 Software Packages to Help Lower Your Overhead

by / ⠀Entrepreneurship• Startup Advice / July 20, 2021

Starting a new business is never simple. There are so many different components in play simultaneously that it can prove daunting to stay on track. This is why free business tools need to be an entrepreneur’s first choice whenever possible. Seasoned professionals know that getting a new product or service to market is only half the challenge. After that, you have to implement a plan for marketing your…

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Cloud Access Security Broker: A Wise Business Investment

by / ⠀Entrepreneurship / July 15, 2021

Does your business utilize the services of a cloud access security broker (CASB)? If not, hiring one is likely to be the single best investment in data security you’ll ever make. Cloud services all advertise themselves as secure. However, the reality is that clients share in the responsibility of maintaining security. As just one example, you’re responsible for configuring your account settings and controlling access to files. However,…

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Home Office Organization: Tips for Staying Ahead of the Clutter

by / ⠀Career Advice / July 15, 2021

Working from home is quickly becoming our new normal. Home office organization, on the other hand, might still need to play catch-up. All over the world, businesses are discovering that remote work can make teams happier and more productive — all while reducing bottom-line costs. However, if you’ve been working from home for any length of time, you’ve likely encountered some challenges. For example, keeping your home office…

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Eco-Minded Entrepreneurs Poised to Own the Future of Business

by / ⠀Entrepreneurship• Finding Customers / July 12, 2021

Many eco-minded entrepreneurs are well aware that what motivates the average worker has shifted dramatically. People decide to leave stable jobs and oftentimes pursue their own ventures for many reasons. These include a desire for independence, flexibility, and a passion for a unique business idea. However, for the new generation of Millennial entrepreneurs, starting a business goes beyond financial stability and personal goals. Numerous studies have shattered the…

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Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?

by / ⠀Finding Customers• Startup Advice / July 8, 2021

Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…

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Growth and Profitability: 4 Tips to Give Both a Boost

by / ⠀Career Advice• Entrepreneurship / June 23, 2021

Growth and profitability aren’t nearly as mysterious as many believe. The key, as many will tell you, is to work smarter, not harder. Running a business is an exhilarating and exciting endeavor, but it also comes bundled with its challenges. Ensuring your company is constantly growing and expanding is certainly one of the key challenges for any business owner. In many cases, business growth can seem painfully slow.…

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