Posts By

Kimberly Zhang

Didn’t Start at the Bottom? Here’s How You Can Still Lead Like You Did

by / ⠀Entrepreneurship• Startup Advice / May 22, 2019
Here's how you can cultivate a perspective that values every level's input.

Are good business leaders born or made in the trenches? Early work experience forges how a person will lead. For many successful CEOs, starting out on the company’s bottom rung has been an invaluable opportunity for learning. For example, David Cote started out at General Electric as an hourly employee when he was 21. By age 33, he’d worked his way up to a midlevel financial planner role…

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Top Collision Speakers We’re Looking Forward to Seeing and Hearing

by / ⠀Entrepreneur Interviews• Entrepreneurship• Startup Advice / May 19, 2019

Top Collision Speaker’s We’re Looking Forward to Seeing and Hearing This Week! The Collision Tech Conference is one of the leading tech conferences of its kind. In fact, the Toronto-based event is the fastest-growing tech conference in all of North America — now with over 25,000 attendees.   Each year, Collision features some of the top faces in technology, allowing attendees to engage with industry leaders. Plan to…

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Interview with Eyewear Lead Generation Expert Arie Tom

by / ⠀Blog / May 14, 2019
GlassesUSA

Today I had the opportunity to Arie Tom today on the impact of lead generation in the eyewear industry. How did you get into the industry? My experience with online marketing began 11 years ago while working at what was at the time a traditional advertising firm, McCann. That is when I first started to notice the shift of customers and budgets towards new emerging online channels, and…

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12 Best Motivational Speakers to Capture Your Audience

by / ⠀Career Advice• Entrepreneurship / May 11, 2019
Communication may be holding you back from achieving what you want.

Whether you’re looking to engage your audience, employees, customers, or family and friends, it boils down to communication. When you can effectively speak with others, you’re aligning your objectives, goals, and values with theirs. You’re also letting them know why and how they’re important within the bigger picture. Needless to say, this is an important area everyone should strengthen. One of the best ways to achieve this is…

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5 Ways to Connect With Local Customers

by / ⠀Startup Advice / May 7, 2019
How to get local interest and keep it

For small businesses, a local customer base can be extremely lucrative. But to reach customers in your immediate area, you’ll have to develop a concrete strategy that addresses their specific wants, needs, and expectations. Try These 5 Local Marketing Tactics In a business world where large, sweeping marketing strategies dominate the landscape, there’s something to be said for adopting a simple, focused approach that prioritizes customers in your…

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3 Industries Where Scale and Personality Aren’t Exclusive

by / ⠀Startup Advice / April 29, 2019
Scaling and individualization can co-exist

Common wisdom says businesses can either provide personal service or create scalable systems. In the old days, that was true. Small businesses couldn’t scale without becoming impersonal — and big companies couldn’t keep up with the volume if they wanted to improve service. Fortunately, times have changed. Today’s businesses can get the best of both worlds by using better tools to improve service in scalable ways. Customers get…

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Socialization Is a Skill, Too: 4 Ways for Working Adults to Develop It

by / ⠀Entrepreneurship / April 25, 2019
Here's how to shake the rust off your social skills.

Relationship building and networking are important to entrepreneurs, but they may not come easy. No, it’s not just you: Americans across the board are becoming lonelier. According to a Cigna study released last May, 46 percent of American adults say they always or sometimes feel alone. Just 53 percent say they experience meaningful in-person interactions, like engaging in a deep conversation with a friend or family member, on…

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Building the STEM Workforce Today’s Talent Pool Can’t Provide

by / ⠀Startup Advice / April 22, 2019
How prepared are you for the next decade's hiring demands?

Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by 42 percent since 2013. And they’re no longer limited to blue-collar fields: Most of the growth has been fueled by companies in science and technology. The global talent…

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4 Business Tips You Didn’t Know You Learned in High School

by / ⠀Career Advice• Entrepreneurship / April 18, 2019
Awful or great, high school was the foundation of your entrepreneurial success

You thought “promposals,” undercooked cafeteria pizza, and hallway passes were things of the past. And hopefully, those unfortunate realities are indeed behind you. But to become a successful entrepreneur, it turns out you have to relive at least some of your high school experiences. Despite the challenges of being a teen, those years taught you valuable lessons that you can use as a corporate leader. From discovering and…

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How to Fight Your Need for Instant Gratification to Help Your Business Succeed

by / ⠀Entrepreneurship / April 15, 2019
How do you balance today's needs with tomorrow's?

Your brain is locked in a never-ending battle between now and later. This tug of war is why you eagerly tackle nonessential tasks instead of pressing ones. You might know that a deadline is looming, but it feels so good to remove something from your to-do list that low-hanging fruit lures you away from more urgent matters. Simply put, we’re all wired to crave instant gratification. Researchers at…

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