Posts By

Kimberly Zhang

B2B Email Marketing Campaigns to Help Boost Your Brand

by / ⠀Finding Customers• Personal Branding / September 14, 2021

Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…

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How to Manage Your Rental Properties More Effectively

by / ⠀Career Advice• Startup Advice / August 31, 2021

If you want to earn more money with your rental properties, it’s essential to deal with inevitable tenant complaints. Understanding what the most frequent complaints are will help you be proactive and increase the chance that your best tenants will stick with you. Whatever the issue is — a leaky faucet or ants in the kitchen — follow up with the tenant after you have addressed the issue.…

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4 Tips for Making Your Business More Nimble

by / ⠀Entrepreneurship• Startup Advice / August 13, 2021

Every business has its own unique structure, goals, and processes. However, if you study the most successful companies in your space, you’ll almost always find that they have more flexibility and versatility than the rest. What is a nimble business? Have you ever noticed that it’s the small startups with limited resources that tend to create more change than massive corporations worth billions of dollars? That’s kind of…

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How Automation Can Improve Enterprise System Security

by / ⠀Entrepreneurship• Startup Advice / August 12, 2021

Setting up any form of enterprise system security must begin by acknowledging that cyberattacks of various forms happen thousands of times a day to businesses of all types and sizes. Many cyberattacks have as their objective stealing data for ransom or identity theft purposes. Others attempt to get unsuspecting users to visit unsecured websites and submit their personal information. There are plenty of other scams and schemes that…

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Free Business Tools: 4 Software Packages to Help Lower Your Overhead

by / ⠀Entrepreneurship• Startup Advice / July 20, 2021

Starting a new business is never simple. There are so many different components in play simultaneously that it can prove daunting to stay on track. This is why free business tools need to be an entrepreneur’s first choice whenever possible. Seasoned professionals know that getting a new product or service to market is only half the challenge. After that, you have to implement a plan for marketing your…

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Cloud Access Security Broker: A Wise Business Investment

by / ⠀Entrepreneurship / July 15, 2021

Does your business utilize the services of a cloud access security broker (CASB)? If not, hiring one is likely to be the single best investment in data security you’ll ever make. Cloud services all advertise themselves as secure. However, the reality is that clients share in the responsibility of maintaining security. As just one example, you’re responsible for configuring your account settings and controlling access to files. However,…

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Home Office Organization: Tips for Staying Ahead of the Clutter

by / ⠀Career Advice / July 15, 2021

Working from home is quickly becoming our new normal. Home office organization, on the other hand, might still need to play catch-up. All over the world, businesses are discovering that remote work can make teams happier and more productive — all while reducing bottom-line costs. However, if you’ve been working from home for any length of time, you’ve likely encountered some challenges. For example, keeping your home office…

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Eco-Minded Entrepreneurs Poised to Own the Future of Business

by / ⠀Entrepreneurship• Finding Customers / July 12, 2021

Many eco-minded entrepreneurs are well aware that what motivates the average worker has shifted dramatically. People decide to leave stable jobs and oftentimes pursue their own ventures for many reasons. These include a desire for independence, flexibility, and a passion for a unique business idea. However, for the new generation of Millennial entrepreneurs, starting a business goes beyond financial stability and personal goals. Numerous studies have shattered the…

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