Posts By

Kimberly Zhang

Eco-Minded Entrepreneurs Poised to Own the Future of Business

by / ⠀Entrepreneurship Finding Customers / July 12, 2021

Many eco-minded entrepreneurs are well aware that what motivates the average worker has shifted dramatically. People decide to leave stable jobs and oftentimes pursue their own ventures for many reasons. These include a desire for independence, flexibility, and a passion for a unique business idea. However, for the new generation of Millennial entrepreneurs, starting a business goes beyond financial stability and personal goals. Numerous studies have shattered the…

Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?

by / ⠀Finding Customers Startup Advice / July 8, 2021

Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…

Growth and Profitability: 4 Tips to Give Both a Boost

by / ⠀Career Advice Entrepreneurship / June 23, 2021

Growth and profitability aren’t nearly as mysterious as many believe. The key, as many will tell you, is to work smarter, not harder. Running a business is an exhilarating and exciting endeavor, but it also comes bundled with its challenges. Ensuring your company is constantly growing and expanding is certainly one of the key challenges for any business owner. In many cases, business growth can seem painfully slow.…

Mentoring Future Business Leaders: 8 Practical Tips

by / ⠀Career Advice Entrepreneurship / June 22, 2021

Organizations do well to invest in their staff by mentoring future business leaders and helping them develop their potential. A formal mentoring program provides a suitable environment for employee development as it allows them to gain essential skills and receive valuable insights from seasoned coworkers. These meaningful interactions eliminate gaps. Ultimately, they produce a continual stream of leaders that will spur any company toward growth and resilience. Any…

Niche Entrepreneurs: Important Steps to Becoming a Highly Sought Expert

by / ⠀Career Advice Entrepreneurship / June 15, 2021

Aspiring entrepreneurs are well-advised to focus the lion’s share of their attention on becoming a reliable, consistent expert in a specific niche. If you dream of scaling the lofty heights of entrepreneurship, it’s also imperative that you start as soon as possible. The longer you take to get started, the further behind you’ll fall in the race to be first to market. Fortunately, there are practical steps you…

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