Posts By

Kimberly Zhang

Leave Employees Mind blown: Lead From the Bottom

by / ⠀Entrepreneurship• Startup Advice / April 22, 2022
Here's how you can cultivate a perspective that values every level's input.

Are good business leaders born or made in the trenches? Early work experience forges how a person will lead. For many successful CEOs, starting out on the company’s bottom rung has been an invaluable opportunity for learning. Knowing the CEO took out trash will leave regular employees mind blown.  For example, David Cote started out at General Electric as an hourly employee when he was 21. By age…

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Instant Gratification: How to Fight It

by / ⠀Entrepreneurship / April 15, 2022
avoid instant gratification

Your brain is locked in a never-ending battle between now and later. This tug of war is why you eagerly tackle nonessential tasks instead of pressing ones. Its the battle of instant gratification. You might know that a deadline is looming, but it feels so good to remove something from your to-do list that low-hanging fruit lures you away from more urgent matters. Simply put, we’re all wired…

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Fool Me Once Shame On You: Link Building

by / ⠀Finding Customers• Startup Advice / April 12, 2022
Links can't be your sales strategy, but they can bring leads

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. However, fool me once shame on you, link building is not lead generation. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the…

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Common Mistakes that Small Business Owners Make

by / ⠀Startup Advice / April 10, 2022
stressed because of common mistakes small business owners make

Owners of small and medium businesses never expect to fail, but every year, thousands of companies close shop, anyway. Reasons for failure vary from cash flow problems to poor product-market fit, but in many cases, company leaders could have avoided the worst if they’d known what to expect. These are common mistakes that small business owners make. Common Mistakes Keep an eye out for these common mistakes so…

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SmartBiz: Ending Things on Good Terms with Employees

by / ⠀Entrepreneurship / April 5, 2022

When you have an employee who needs to go, you might feel tempted to leave a resignation letter template lying on the copier. While that might work in some cases, passive-aggressive strategies rarely leave employees feeling good about their departures. It is just not smartbiz.  Just like ending a business partnership, ending an employment agreement can be painful. No one enjoys firing an employee who genuinely wants to…

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Best Online Stock Apps for Young Investors

by / ⠀Investment / March 28, 2022
It's never been easier to start investing in the market, thanks in large part to the growing popularity of finance and online stock apps.

It’s never been easier to start investing in the stock market. This is thanks in large part to the growing popularity of finance and online stock apps. These apps are ideal for young investors looking to take charge of their own portfolios without the hassle of working with a human broker. There are countless perks to using an investment app. Apps eliminate many of the barriers that typically…

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Tools for Using Instagram for Business Development

by / ⠀Social Media• Startup Advice / March 24, 2022
Instagram is fantastic for small business development. Here are some tools you can use to connect with (and convert) your ideal customers.

Individuals use Instagram to share their photos, videos, and experiences daily. Additionally, Instagram is fantastic for small business development. Here are some tools you can use to connect with (and convert) your ideal customers. Insight into Tools for Developing Your Business on Instagram The more your company grows, the more tools you will need to help you achieve your objectives. Each tool has its own set of advantages,…

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Incentivize: How to Bring Mentorship to Life

by / ⠀Career Advice• Entrepreneurship / March 22, 2022
Adapt Now: How B2B Startups Can Leverage Human Touch in their Marketing to Stay Relevant Post-COVID

What does incentivize mean? Incentivize is the ability to convince others to do something by offering something in return. To incentivize mentorship within your company, you are going to need to offer something to participants of the program. Quality mentorship is a good answer. This article will discuss how to incentivize mentorship within your company. Mentors and mentees alike agree that mentorship is an effective way to learn.…

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