Finding Customers

Your Business Will Fail Unless You Learn How to Market It

by / ⠀Finding Customers Startup Advice / November 5, 2011

Have you ever encountered a business and wondered how in the world did it ever become so successful? I find myself driving around and wondering how some of these businesses have even managed to just pay rent for so long. Meanwhile, businesses that are truly unique and innovative with seemingly tons of potential don’t go anywhere.  Why do you think this is? Oftentimes, it really comes down to…

How To Get Your Product In A Movie

by / ⠀Finding Customers Startup Advice / November 2, 2011

If you’re an entrepreneur you’ve undoubtedly watched movies and wondered to yourself: how awesome would it be if he was using my product, my service? Is product replacement only available for companies with unlimited marketing budgets? Or can an ordinary small business or startup make a splash on the silver screen? In order to help finance a movie, movie producers will sign $100 thousand contracts with companies such…

Sushi, Weed and Your Business

by / ⠀Finding Customers Startup Advice / November 2, 2011

Peanut butter and jelly. Bacon and eggs. Burt and Ernie. Some things just go together. One helps the other. 1+1=3. But what about less obvious complimentary pairs? The other day, I was driving through L.A. and something unusual caught my eye: a sushi restaurant with an attached medicinal marijuana dispensary. Immediately it struck me as genius (for obvious reasons), but I never would have thought to combine the…

6 Steps for a Successful Marketing Campaign

by / ⠀Finding Customers Startup Advice / October 31, 2011

Whether large or small, a successful marketing campaign follows the same path.  Don’t always think of a campaign as something huge and daunting; a group of emails that you send out to your contact list over a month should also be considered an email campaign. The biggest difference in the size of the campaign will be the resources expended—time and/or money—on each step.  The lifecycle of a marketing…

Helping Your Customers BEFORE They Become Your Customers

by / ⠀Finding Customers Startup Advice / October 30, 2011

As a business owner in a somewhat commoditized industry, it may be very easy to get lost in the mix when it comes to your customers being able to: 1.) Find you 2.) Actually purchase from you Luckily for you, we are entering the Information Age, a period in history that is different from any other point in time as far as business and commerce are concerned.  In…

To Be A Great Entrepreneur You MUST Focus on Sales

by / ⠀Finding Customers Startup Advice / October 9, 2011

As a young entrepreneur currently running two businesses as well as several blogs, I often find myself wrapped up in and involved with tasks that may or may not directly contribute to my companies’ bottom lines; checking whether payroll is running on time, ensuring that my staff is properly trained and up to date on current laws and regulations, recruiting new employees to help my companies grow, marketing, etc…

Bring Your Business to The Social Web

by / ⠀Finding Customers Startup Advice / September 9, 2011

Your customer’s buying patterns have changed. With the advent of DVR, online radio, and ad blockers, traditional “outbound” marketing tactics like commercials and paid advertising just aren’t working as well anymore. With this crazy upheaval in marketing, what’s a business owner to do? Say hello to the social internet. If you’re not a full time web developer or marketing guru, bringing your business to the internet, social networks,…

Why Aligning Online and Offline Marketing Efforts is More Important than Ever

by / ⠀Finding Customers Startup Advice / August 29, 2011

Whether you own an offline or online business, it is undeniable that the internet has grown to become a sprawling wealth of information for your potential customers. 10 years ago, if you wanted to find information on an up-and-coming product; a drive to the shop stocking the merchandise would have been your best option. Now, you can find it and buy it in seconds on a computer or…

How to Market to People Not Like You

by / ⠀Finding Customers Startup Advice / July 28, 2011

Every company, association and organization is trying to increase business or membership these days.  One of the fastest and most effective ways to increase business is by honing your marketing efforts to better reach a niche customer or prospect. This is where “marketing to people who are not like you” comes in.  Niche marketing is the new norm, and “niche” comes in many forms:  gender, race, age, lifestage,…