Finding Customers

5 Marketing Lessons that Entrepreneurs Can Learn From Nikki Minaj

by / ⠀Finding Customers Startup Advice / July 8, 2011

Entertainers and small business owners have a lot in common. They often find themselves tackling similar marketing dilemmas at the end of the day entertainers and CEO’s are all trying to connect with an audience weather it be a Groupon deal, sign spinners or a girl in a pink wig trying to sell out concerts. While I cringe at some of the Nikki Minaj antics you cant help…

Why Customer Interaction Is Valuable to Long Term Relationships

by / ⠀Finding Customers Startup Advice / June 26, 2011

Although there are many types of long term relationships the ones you build with your customers are precious. Each customer is a messenger to your company’s policies. The roadside is paved with many different corporations who felt that good enough was what would do. This is the fastest and easiest way to work with the grim reaper to destroying your business. Your product or service needs to create…

The Future of Video Advertising

by / ⠀Finding Customers Startup Advice / June 18, 2011

If you are interested in new technologies and entrepreneurship, you probably already know about Mark Suster and his blog. In one of his latest posts, “The Future of Advertising Will Be Integrated”, he explains how the nature of online advertising is changing, and what this means for the advertising industry, for businesses and for internet users. It is fascinating to observe how consumers’  behavior towards advertising evolves, and…

Tips for Promoting Your Brand Using Social Media

by / ⠀Finding Customers Startup Advice / June 7, 2011

Picture thousands of people all over the world speaking well about your brand and recommending it to their followers, fans, connections and friends. As long as you are willing to invest time in communicating with consumers online, this can become reality. If you have not already, you should create a social media profile for your business. The ideal places to begin are Twitter, LinkedIn and Facebook. As you…

4 Steps To Attracting Big Brands

by / ⠀Finding Customers Startup Advice / May 19, 2011

Attracting big brands is an art and science. In the new economy, big brands are finally realizing that they have to keep their finger on the pulse of what their customers are paying attention to and doing. Their best ally is a smaller company that has the agility to quickly develop the content, services, and products that address the needs of a target market. Partnering with big brands…

Seven Tips to Create Buzz for Your Start-up Business

by / ⠀Finding Customers Startup Advice / May 11, 2011

Starting a business requires lots of work and lots of thought, and most entrepreneurs are focused on building the perfect product or deciding how best to deliver service to their potential customers. Of course, a product or service that people will love, talk about, and recommend to others can all but sell itself. Most business owners are not that lucky, and will have to work at finding customers,…

3 Social Media Mistakes Every Budding Entrepreneur Should Avoid

by / ⠀Finding Customers Startup Advice / May 5, 2011

Being a young entrepreneur this day and age has many advantages. One of the more obvious ones is you have access (and the knowledge) to utilize social networking sites to promote your services or product. But just because you’ve used Facebook since its inception, for example, doesn’t mean that you automatically know how to use the site to boost business sales. In fact, if you go about it…

6 Tips on Running an Effective Social Media Marketing Campaign

by / ⠀Finding Customers Startup Advice / April 29, 2011

Social media has caused a fundamental shift in the way we communicate. Over 50% of the world’s population is under 30 years old, and 96% of us (the “Millennials”) have joined at least one social network. In the past few years we’ve seen an avalanche of powerful automated services take over the social media marketing scene. You can be certain that these fully- integrated brand management tools have…

How to Create A Unique Selling Point to Beat the Competition

by / ⠀Finding Customers Startup Advice / April 23, 2011

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’. The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser…