nt, 'script'));
Explore

Finding Customers

How To Market Your Company With 5 Simple Videos

by / ⠀Finding Customers Startup Advice / January 6, 2011

Regardless of what type of company you have, or what type of product you’re selling, there are always online videos that can be used to up your marketing and sales. Here to help us is Producer/Director, Jon Hyatt. Jon is currently Producing/Directing a reality show in Boston called Making Moves. “Every company can affordably increase marketing and sales with the help of online videos.” Hyatt says, “Nowadays more…

Top 7 Websites to Submit Your Startup Company to for Free Publicity

by / ⠀Finding Customers Startup Advice / December 19, 2010

Entrepreneurs are always looking for an easy way to make a big PR splash.  If you are a local business that only serves a specific geographic area, then your local newspaper is still probably your best option for some free publicity.  On the other hand, if you offer a product or service that is available in multiple locations or via the Internet, then you must consider the following…

What’s all the Hype about Hyper-local?

by / ⠀Finding Customers Startup Advice / December 17, 2010

Business is buzzing with talk about hyper-local websites, and it is likely affecting you & your business. It can be overwhelming for any young entrepreneur to attempt to navigate through the rapidly changing world of media.  Now, with the latest hyper-speed evolution of hyper-local media, following the industry is more challenging than ever. Since co-founding a lifestyle blog based in a suburb of Philadelphia, my business partner and…

Hold The Press! PR Tactics That Don’t Rely On the Media

by / ⠀Finding Customers Startup Advice / December 8, 2010

Many people think of PR as getting your product or service mentioned in a particular publication, and while this should be a large part of any PR strategy, there are many other tactics which can be equally effective at increasing awareness of your products/services and generating a favorable impression of your company. Below are just a few ways that you can influence the way people think about your…

10 Tips for Advertising in Print Media

by / ⠀Finding Customers Startup Advice / November 22, 2010

Over the last decade, there has been a significant reduction in the popularity of print media advertising. The free and low costs option of internet marketing and advertising has made it a more attractive option for many business owners who are working hard to cut costs without sacrificing their outreach efforts. While this is understandable, print media advertising is still a valuable marketing tool for reaching out to…

Take 10 Minutes a Day and Do Your Own Public Relations, Here’s How

by / ⠀Finding Customers / October 15, 2010

When you’re building a product or a service company, trying to focus on increasing the quality of what you’re selling, trying to build your sales team and looking at securing funding, the last thing you probably are thinking about is doing PR. More common are the entrepreneurs who would love media coverage but can’t afford to hire for it or are tight on internal resources to manage the…

The Resurgence of Word of Mouth

by / ⠀Finding Customers Startup Advice / September 13, 2010

I’ve always found it interesting how certain cultural trends come and go in almost a cyclical pattern. For instance, something that was “cool” five years ago may not be anymore (sorry Myspace).  While something that was “in” during the 80’s and has already stopped being cool, is now once again the latest fashion (think skinny jeans, leggings, and neon colors). Our culture is always changing yet we continue…

15 Email Marketing Solutions to Acquire and Retain Your Customers

by / ⠀Finding Customers Startup Advice / August 15, 2010

Email marketing is a great way to engage, retain and leverage your customers. Anyone from a small business to a large corporation can utilize email marketing to improve their business. There are many options out there today so it is important that you find the right one for your business. A well thought out campaign can lead to more customers and a more engaged customer base. Take the…

Five Guerrilla Marketing Weapons That Helped Increase My Business Without Spending Any Money

by / ⠀Finding Customers Startup Advice / August 10, 2010

The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR, and design firm. I discovered that the old ways of doing business were just not working in the “new economy. ” I was used to charging $5000 or more a month on retainer without anyone batting an eye as they saw the…

Pin It on Pinterest