From Concept to Sale: How a Video Launched Mailbox — and Helped Them Exit

by / ⠀Entrepreneurship Funding Startup Advice / May 16, 2013

Each year, a variety of tactics appear that promise instant success if included in your inbound marketing strategy. First, there was tagging, and then keyword placement, which was followed by infographics and long content. For a few years, some of these strategies worked well, but they weren’t designed with a changing economy in mind — or the notion that Google would make serious changes to its algorithm. The…

Keeping Quality Real and Costs Low

by / ⠀Funding Startup Advice / April 27, 2013

Depending on your point of view, your company’s internal costs can be a minor nuisance or the bane of your existence. It’s a real balancing act to figure out just how to maintain a high level of service that’s also financially sustainable. Luckily, there are a number of ways to cut costs while maintaining the quality your client base deserves. The Prime Cut What some business owners don’t…

What I Learned From Raising a Series A

by / ⠀Funding Startup Advice / April 26, 2013

Recently, we announced a $5 million Series A round of financing. We started raising this round and talking to investors in late fall of last year. As you can probably imagine, going through this process involves taking a step back from the day-to-day work and looking at our overall strategy and evolution. Fundraising forces you to come up with a coherent way to explain your business model to someone…

How to Build a High-Quality Brand with an Affordable Product

by / ⠀Funding Startup Advice / April 26, 2013

Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy. The problem is that the brands with this strategy are rarely considered high-quality; therefore, customers have no loyalty and no reason to stick around. Being the cheapest option means, for most customers, that you are…

Will It Walk? Determining Whether Your Business Idea Has Legs

by / ⠀Finding Customers Funding Startup Advice / April 25, 2013

Every problem is an opportunity because a good business idea can lie in the solution. Most successful businesses begin with someone merely solving a problem. Chances are if you’re experiencing difficulties with something, then others are, too. If you solve that problem for yourself, you can probably make things easier for everyone — and it might just turn out to be profitable. Signs of Potential So, how do…

The 3 Best Reasons to Become an Angel Investor

by / ⠀Funding Startup Advice / April 18, 2013

We’re in a startup culture right now. Any kid who can code has a potential five-year path to the land of billionaires, and it’s become dull and commonplace (but still impressive) to meet yet another entrepreneur at a social gathering. It used to be that artists and writers carried the most mystique; that’s not so anymore. But living in a culture that celebrates startups and entrepreneurs is not…

Speed Up Your Business’s Metabolism: Get Lean Again

by / ⠀Funding Startup Advice / March 13, 2013

We’ve all seen it happen: You put on a little weight, then you start to lose energy and stamina, and before long, you’re in a rut. Well, unfortunately, a business can fall into the same pattern. Maybe it grows too fast and can’t manage the extra weight, or it gets trapped in an inefficient process — whatever the reason, businesses, just like individuals, have to work to stay…

Keep Your Company from Signing with the Wrong People

by / ⠀Funding Startup Advice / February 7, 2013

The partnerships you make in your business can be your biggest blessing or your greatest curse; it just depends on how you approach them. By making the right alliances from the get-go – whether it’s a partner, employee, or supplier – you can save yourself lots of time, trouble, and money down the road. Keep these tips in mind the next time you’re thinking about signing on with…

50 VC and Angel Investors Every Young Entrepreneur Should Know

by / ⠀Funding Startup Advice / January 23, 2013

What’s the next big thing? There’s a good chance someone on this list is either starting it or funding it. The investors below have been a there as founders or investors for many of the companies that have shaped the internet  like Amazon, eBay, AOL, Paypal, Facebook, Twitter, Google and many more. These investors have had incredible success and are major players in the tech industry. Even if…

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