Strange But Inspirational Crowdfunding Projects

by / ⠀Entrepreneurship Finding Customers Funding / August 2, 2013

Banks deal in financing real businesses – retail businesses, manufacturing businesses, educational institutions – things that make profits. In the Carrey movie Yes Man, the bank that Carrey works for doesn’t even like to fund tiny home businesses – little home birthday cake bakers and the like. What do you do if your idea is even more off-the-wall then home bakeries? What if you wanted money for something…

Is Crowfunding Right For Your Business?

by / ⠀Entrepreneurship Funding / July 23, 2013

Crowdfunding has taken the startup world by storm and has given business owners another choice at raising capital for their cash stricken business. Most start-ups are suitable for websites like Kickstarter or Indiegogo but some should be cautious! Outside investment can be hard and challenging but having an unsuccessful Crowdfund campaign could not only waste time and money, but also kill your drive. Ask yourself the questions below…

From Concept to Sale: How a Video Launched Mailbox — and Helped Them Exit

by / ⠀Entrepreneurship Funding Startup Advice / May 16, 2013

Each year, a variety of tactics appear that promise instant success if included in your inbound marketing strategy. First, there was tagging, and then keyword placement, which was followed by infographics and long content. For a few years, some of these strategies worked well, but they weren’t designed with a changing economy in mind — or the notion that Google would make serious changes to its algorithm. The…

Keeping Quality Real and Costs Low

by / ⠀Funding Startup Advice / April 27, 2013

Depending on your point of view, your company’s internal costs can be a minor nuisance or the bane of your existence. It’s a real balancing act to figure out just how to maintain a high level of service that’s also financially sustainable. Luckily, there are a number of ways to cut costs while maintaining the quality your client base deserves. The Prime Cut What some business owners don’t…

What I Learned From Raising a Series A

by / ⠀Funding Startup Advice / April 26, 2013

Recently, we announced a $5 million Series A round of financing. We started raising this round and talking to investors in late fall of last year. As you can probably imagine, going through this process involves taking a step back from the day-to-day work and looking at our overall strategy and evolution. Fundraising forces you to come up with a coherent way to explain your business model to someone…

How to Build a High-Quality Brand with an Affordable Product

by / ⠀Funding Startup Advice / April 26, 2013

Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy. The problem is that the brands with this strategy are rarely considered high-quality; therefore, customers have no loyalty and no reason to stick around. Being the cheapest option means, for most customers, that you are…

Will It Walk? Determining Whether Your Business Idea Has Legs

by / ⠀Finding Customers Funding Startup Advice / April 25, 2013

Every problem is an opportunity because a good business idea can lie in the solution. Most successful businesses begin with someone merely solving a problem. Chances are if you’re experiencing difficulties with something, then others are, too. If you solve that problem for yourself, you can probably make things easier for everyone — and it might just turn out to be profitable. Signs of Potential So, how do…

The 3 Best Reasons to Become an Angel Investor

by / ⠀Funding Startup Advice / April 18, 2013

We’re in a startup culture right now. Any kid who can code has a potential five-year path to the land of billionaires, and it’s become dull and commonplace (but still impressive) to meet yet another entrepreneur at a social gathering. It used to be that artists and writers carried the most mystique; that’s not so anymore. But living in a culture that celebrates startups and entrepreneurs is not…

Speed Up Your Business’s Metabolism: Get Lean Again

by / ⠀Funding Startup Advice / March 13, 2013

We’ve all seen it happen: You put on a little weight, then you start to lose energy and stamina, and before long, you’re in a rut. Well, unfortunately, a business can fall into the same pattern. Maybe it grows too fast and can’t manage the extra weight, or it gets trapped in an inefficient process — whatever the reason, businesses, just like individuals, have to work to stay…

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