Empowering Youth Through Tender’s Vibrant Rebrand

by / ⠀Featured News / December 11, 2023
Tender rebrand

Tender’s Refreshed Logo and Branding

Design firm Osch recently unveiled an uplifting and heartwarming logo and branding refresh for Tender, a UK-based domestic abuse and sexual violence charity. Established in 2003, Tender employs drama, art, and media to tackle domestic abuse and sexual violence. The organization’s distinctive arts-driven initiatives aim to support over 30,000 young individuals aged between eight and twenty-five each year, preventing them from becoming victims or offenders and aiding them in developing healthy, respectful relationships.

Featuring warm colors, soft shapes, and a subtle heart motif, Osch’s new logo encapsulates Tender’s mission and emphasizes the positive impact that the organization makes in empowering young individuals. Moreover, the redesigned branding reinforces Tender’s dedication to creating an environment that enables growth, learning, and violence-free living while recognizing the importance of mutual respect and kindness.

The Revamped Logo: Symbolism and Significance

A key component of the Tender rebranding efforts is the revamped logo, which maintains the central heart symbol while conveying warmth and connection. The redesigned logo represents hands clasping one another in a handshake or embrace, illustrating the unity, support, and teamwork that underpins Tender’s endeavors.

As it celebrates 20 years of service, the Tender rebrand highlights the charity’s innovative and compassionate nature. The new logo also boasts a color palette of bright and inclusive shades, underscoring Tender’s commitment to embracing diversity and welcoming individuals from various backgrounds. Through this visually enticing and meaningful rebrand, Tender strives to engage more people, broaden its reach, and make an even greater impact on communities in need.

Vibrant Illustrations: Emphasizing Inclusivity and Accessibility

In conjunction with the rebrand, Osch crafted illustrations featuring dynamic, emotive characters in diverse environments to showcase Tender’s inclusive and accessible essence. By striking a balance between sensitivity and approachability when addressing a difficult topic, the branding effectively fosters a sense of belonging and acceptance that resonates with individuals from all walks of life. Furthermore, empathetic, relatable imagery generates a comforting and supportive atmosphere for users seeking connection and understanding.

Language and Tone: Adopting a Hopeful and Encouraging Approach

Tender’s revised brand language takes on a more hopeful and inspiring tone, employing language that promotes hope, empowerment, and transformation. Designed to resonate with a broader audience, this new approach seeks to inspire positive change and personal growth. As the brand emphasizes uplifting messaging, it takes a crucial step toward forming deeper connections and cultivating a supportive community centered on its values.

Tagline Update: Promoting Healthy Relationships

The refreshed tagline, “Acting for healthy relationships,” more closely aligns with Tender’s optimistic outlook, making its message more appealing to younger students. By concentrating on fostering healthy relationships, the organization seeks to lay a strong foundation for students to build on in their future interactions. This proactive strategy encourages open communication, understanding, and imparts a sense of responsibility among young individuals as they strive for better interpersonal connections.

CEO’s Approval: Paving the Way for Increased Outreach and Impact

Tender’s CEO, Susie McDonald, lauded Osch’s vibrant and uplifting work, which she believes will enable the charity to reach even more individuals through its innovative and creative prevention initiatives. McDonald is confident that Osch’s fresh approach, combined with Tender’s mission-driven emphasis, will lead to greater outreach and impact. By nurturing this collaboration, the charity aspires to promote empathy and understanding within society, ultimately cultivating safer environments for all involved.

Frequently Asked Questions

What is Tender?

Tender is a UK-based domestic abuse and sexual violence charity that helps young individuals aged between eight and twenty-five each year. Established in 2003, it employs drama, art, and media to prevent them from becoming victims or offenders while aiding them in developing healthy, respectful relationships.

What does the new logo represent?

The redesigned logo for Tender represents hands clasping one another in a handshake or embrace, symbolizing unity, support, and teamwork. It maintains the central heart symbol while conveying warmth and connection, highlighting the charity’s innovative and compassionate nature.

What colors are used in Tender’s new branding?

The new logo for Tender features a color palette of bright and inclusive shades, reflecting the organization’s commitment to embracing diversity and welcoming individuals from various backgrounds.

What is the purpose of the vibrant illustrations the Tender rebrand?

The illustrations created by design firm Osch feature dynamic, emotive characters in diverse environments, showcasing Tender’s inclusive and accessible essence. They aim to foster a sense of belonging and acceptance that resonates with individuals from all walks of life.

How has Tender’s brand language changed with the Tender rebrand?

Tender’s revised brand language adopts a more hopeful and inspiring tone, using language that promotes hope, empowerment, and transformation. This new approach is designed to resonate with a broader audience and inspire positive change and personal growth.

What is the updated tagline for Tender?

The refreshed tagline for Tender is “Acting for healthy relationships,” aligning with the organization’s optimistic outlook and focus on fostering healthy relationships for young individuals.

How does Tender’s CEO feel about the rebranding?

Susie McDonald, Tender’s CEO, highly appreciates Osch’s vibrant and uplifting work, believing that it will enable the charity to reach more individuals through its innovative and creative prevention initiatives. She is confident in the increased outreach and impact resulting from the collaboration.

First Reported on: creativeboom.com
Featured Image Credit: Photo by Kampus Production; Pexels; Thank you!

About The Author

April Isaacs

April Isaacs is a freelance writer and editor with over 10 years of experience. From the art scene in Paris to pastures in Montana, April has covered individuals' stories and can confirm that no two stories are the same.

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