Epic Rise of Luxury Streetwear Sensation

by / ⠀Featured News / October 24, 2023
Levels has earned recognition as one of the Top Small Businesses in America

The renowned luxury streetwear designer brand Levels has earned recognition as one of the Top Small Businesses in America for 2023 by the U.S. Chamber of Commerce.

Levels: Top Small Business in America for 2023

Situated on Level 3 at the Mall of America, next to Nordstrom, Levels is the creation of proprietor Daniel Johnson, Jr. The brand has quickly gained notoriety for its unique and high-quality streetwear, featuring exclusive collaborations with top designers and limited edition releases, thanks to Johnson’s knack for identifying trends and exceptional attention to detail.

Overcoming Adversity and the Road to Success

Johnson almost saw his aspirations crumble when his primary apparel shop in Minneapolis was destroyed in the 2020 unrest that followed the death of George Floyd. However, he persevered and ultimately established a storefront location at the Mall of America after operating multiple pop-up shops at Rochester’s Apache Mall. Johnson’s determination and innovative approach have led to a successful business venture that continues to grow. Now, with a thriving store in one of the nation’s largest malls, he’s proof that overcoming adversity is possible through passion and resilience.

Resilience, Determination, and Support from the Community

Johnson takes pride in his accomplishments, stating, “We are in the top mall in America, and I just had hoodies in my trunk after being burned down.” Patrons appreciate the store’s exceptional and distinctive offerings. Its success story highlights the resilience and determination of its owner to triumph over adversity. Customers continue to flock to the shop, not just for the unique products, but also to support Johnson’s inspiring journey.

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Recognition and Ranking Among Top Businesses

Embracing the slogan “levels to life,” Johnson triumphed over challenges and witnessed Levels gain recognition among the top 70 businesses in America and the top 10 in the Midwest. Factors considered during evaluation consisted of business growth, resilience, creative approaches to success, and community involvement. Johnson’s unwavering dedication to innovation and impact in both the business and community sectors has showcased Levels as a frontrunner and testament to the power of perseverance.

Collaboration and Innovation

Recently participating in a summit attended by prominent CEOs, Johnson discussed various strategies for business growth and expansion, highlighting the potential for collaboration and innovation. The event fostered an environment of knowledge-sharing and synergy as the CEOs exchanged ideas, insights, and experiences.

Teamwork and Community Empowerment

Delighted by the honor, Johnson expressed gratitude to his team, saying, “I owe everything to my team. I have a wonderful team surrounding me that believes in the mission.” He aims to elevate the community and encourage the younger generation to chase their dreams through his various initiatives. Johnson’s humble nature is evident as he attributes much of his success to the unwavering support received from his talented team.

Expansion and Future Growth

Looking to the future, Johnson plans to expand Levels’ e-commerce presence to bolster the brand’s digital footprint and reach a wider range of customers. This strategy will help the company stay ahead in the competitive market as it caters to ever-evolving customer needs, driving sales and success.

Honoring Other Leading Small Businesses in Minnesota

In addition to Levels, the U.S. Chamber of Commerce honored five other Minnesota-based companies as leading small businesses in the region. These esteemed companies have showcased exceptional innovation, growth, and success, further boosting Minnesota’s local economy. Their dedication and resilience serve as role models for aspiring entrepreneurs and burgeoning businesses in the Midwest.

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FAQs: Levels – Top Small Business in America for 2023

What is Levels?

Levels is a luxury streetwear designer brand created by Daniel Johnson, Jr. It is known for its unique and high-quality streetwear, featuring exclusive collaborations with top designers and limited edition releases.

Where is Levels located?

Levels is located on Level 3 at the Mall of America in Bloomington, Minnesota, next to Nordstrom.

How did Levels become one of the Top Small Businesses in America?

Levels earned recognition as one of the Top Small Businesses in America for 2023 by the U.S. Chamber of Commerce, thanks to its growth, resilience, innovative approach to success, and community involvement.

What adversity did Daniel Johnson face?

Daniel Johnson faced the challenge of having his primary apparel shop in Minneapolis destroyed in the 2020 unrest following the murder of George Floyd. He persevered and established a storefront location at the Mall of America after operating multiple pop-up shops at Rochester’s Apache Mall.

What is the slogan of Levels?

The slogan of Levels is “levels to life.”

What recognitions has Levels received?

Levels has been recognized as one of the top 70 businesses in America and one of the top 10 in the Midwest.

What are Daniel Johnson’s plans for the future of Levels?

Daniel Johnson plans to expand Levels’ e-commerce presence to bolster the brand’s digital footprint and reach a wider range of customers, helping the company stay ahead in the competitive market.

How many other Minnesota-based companies were honored by the U.S. Chamber of Commerce?

In addition to Levels, the U.S. Chamber of Commerce honored five other Minnesota-based companies as leading small businesses in the region.

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First Reported on: cbsnews.com
Featured Image Credit: Photo by Minh Dang; Pexels; Thank you!

About The Author

Erica Stacey

Erica Stacey is an entrepreneur and business strategist. As a prolific writer, she leverages her expertise in leadership and innovation to empower young professionals. With a proven track record of successful ventures under her belt, Erica's insights provide invaluable guidance to aspiring business leaders seeking to make their mark in today's competitive landscape.

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