The online marketplace soon caught on with his target audience, and Lituchy collaborated with over 150 food purveyors, including household brands, to create gourmet gifts.
In 2000, Google approached Lituchy as one of the early participants in their new Adwords initiative. Delightful Deliveries was one of 350 brands selected to advertise on the platform. Lituchy agreed to participate, recognizing the potential of the initiative. Delightful Deliveries was soon at the top of online gourmet stores and received many accolades, including being included in the Inc. 500 annual list and the Internet Retailer Hot 50.
From Crisis to Reinvention
During the financial crisis of 2008, Lituchy was in a difficult spot like many others. He had sold his Delightful Deliveries and was raising three young children. In a period filled with potential pitfalls, he had to navigate the difficulties of the financial crisis under the pressure of supporting his family. Determined not to be defeated by circumstances, he chose to view “adversity as an opportunity to reinvent and innovate.” With hard work, he laid the foundation for what would become Hunter Digital, a digital marketing agency, while juggling roles at several tech companies. Despite the obstacles in his path, Lituchy believed in the resilience of the human spirit and remained focused on his goal. Under his leadership, Hunter Digital became an award-winning digital marketing agency that delivers paid media marketing for Direct-to-Consumer (DTC) brands. The team focuses on media planning and ad creative across top platforms like Google, Meta, TikTok & LinkedIn.
Eric Lituchy
