Invisible Infrastructure as Design Philosophy
Lascelle’s career is rooted in invisible design. He believes that the best technology serves its purpose without drawing attention to itself. In this way, his AV work sees him functioning as the “architecture of presence,” where the absence of friction in human communication measures success. His guiding principle in the field is that technology should disappear, letting the message take center stage. Nowhere is this mantra more apparent than in Lascelle’s work, which aims to be so precise, so good, and feel so naturally well-fitting to the content that the viewer entirely forgets that someone is putting the entire broadcast together and ensuring it gets to their screens.From Historic Halls to Global Streams
Lascelle has worked on many projects, from Canada’s Parliament to Google’s global auditoriums. Yet each role has been connected by a single thread: enabling clear, unbroken communication under pressure. His work doesn’t seek the spotlight, but instead supports those who do. To this end, if someone is watching a broadcast, Lascelle’s goal is to do such a good job that he is never even noticed.
