Let’s face it. You might be incredibly good at your job. But if you aren’t dressed for the part, no one will take you seriously. There’s a reason that entrepreneurs are encouraged to wear business suits in all their meetings and outings. A business suit enhances your professional appeal and indicates that you really care for your job. Unfortunately, dressing the part isn’t always easy. A lot of…
When you’re working on your marketing materials, good graphic design is a must. And when we say good, we don’t mean aesthetics alone. As content marketing is both science and art, the same approach should be taken to your graphic design. In this post, we’ve gathered the best marketing materials that successfully won the market and featured amazing graphics. Use these ideas as inspiration for your own marketing…
Perhaps you can employ color to boost your brand's visual identity and set your business apart from the competition.…
Many of the most successful entrepreneurs in the world started showing signs of being an entrepreneur at a very young age. With both parents as entrepreneurs in the garment and textile industry, Zara Terez Tisch had all of the makings of a young entrepreneur. Asked about her first ever venture, Zara, Founder of Zara Terez replied, “My earliest entrepreneurial venture was picking up rocks in my backyard and…
Hiscox Courageous Entrepreneur Interview Series This is part three of the ten part series. Follow the Hiscox Courageous Entrepreneur interview series on Under30CEO.com. Interview Series Sponsored by Hiscox Small Business Insurance. Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry. Q: Do you consider entrepreneurs courageous? A: “I think courageous is an understatement. It’s…
The C-suite is often thought of as hesitant to embrace change. While many think the tried-and-true should rule, by selecting like-minded people and favoring analytical over intuitive thinking, the C-suite can quickly lose sight of customer needs. However, truly innovative and in-tune executives know that change needs to happen to stay relevant. Whether it’s through the inclusion of a chief marketing officer, chief customer officer, or chief design…
Have you ever had an idea that you just knew would work, but didn’t have the resources or the technical know-how to bring it to fruition? It’s a frustrating experience most young entrepreneurs face at least one point in their career. I hit that proverbial wall on my first business endeavor, which forced me to bootstrap design and development, but learning to work within my means actually expanded…
It’s easy to incorporate colorful metaphors into any conversation and workplace situations are no exception. For example, if someone got a promotion over you, you might be “green with envy” or “seeing red.” Whether it made you jealous or angry, there’s a pretty good chance you were “feeling blue” about it and maybe you even ended the day under a “black cloud.” In addition to colors, lighting themes…
Designing a product can be a daunting task, especially if your product needs to stand out in an already crowded niche. I often talk to some aspiring entrepreneurs who have no idea where to begin or have horror stories for the services they received. Below I document 6 tips that virtually any entrepreneur can use when outsourcing a product design project – regardless of their budget. 1. Identify…
There are numerous misunderstandings related to the concept of a ‘Logo’. And I will not write this article assuming my expertise on the matter. Although, the content is based on my interpretations of many books and interactions with various designers, entrepreneurs and other people. Logo for the customers? Your customers buy what you sell them. You showcase the logo with confidence, they will buy it. They will not want…
