How the Lotus founder is Reinventing the Electric SUV with the Lotus Eletre

by / ⠀Featured News / July 10, 2023
How the Lotus founder is Reinventing the Electric SUV with the Lotus Eletre

The automotive industry is undergoing a revolutionary transformation as electric vehicles (EVs) gain popularity and prominence. One brand that has embraced this change and is rewriting the rules for electric SUVs is Lotus. Known for their commitment to innovation and performance, Lotus has unveiled their latest creation, the Lotus Eletre. In this article, we will explore the features and technology behind this groundbreaking vehicle, and discuss how it aligns with the legacy of Lotus founder, Colin Chapman.

The Legacy of Colin Chapman – Colin Chapman, the founder of Lotus, was a visionary and restless innovator. He famously coined the mantra “Simplify, then add lightness,” which became the guiding principle for Lotus’ design philosophy. At first glance, the complex and heavy nature of the Lotus Eletre may seem contradictory to Chapman’s ethos. However, Chapman was also a pragmatist and understood the need to adapt and evolve in the ever-changing automotive landscape.Throughout his career, Chapman introduced several groundbreaking innovations, such as commercial sponsorship in F1 racing and the development of the Lotus 7. He was constantly pushing the boundaries of technology and design, experimenting with gas turbines and even creating the first carbon fiber-bodied F1 car. Considering Chapman’s history of embracing new ideas, it’s safe to say that he would find the technology behind the Lotus Eletre intriguing.

Clever Design Features – The Lotus Eletre is not just another electric SUV. It is packed with clever design features that showcase Lotus’ commitment to innovation. The “porous” design of the Lotus Eletre draws inspiration from the Lotus Evija electric hypercar. The wide grille holds 6 apertures that you can open or close when you need to optimized cooling airflow or retain heat. This adaptive design ensures optimal performance and efficiency in various driving conditions.One notable feature of the Lotus Eletre is the inclusion of deployable lidar sensors, a world-first in a production car. These sensors are hidden at both ends of the roof and above the front wheel arches, providing the vehicle with a true 360-degree view of its surroundings. This advanced technology enhances safety and situational awareness, making the Lotus Eletre a truly intelligent SUV.

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To further streamline the design and improve aerodynamics, Lotus has replaced conventional door mirrors with high-definition cameras. These cameras stream the rearward view to two 6-inch displays, offering a clear and unobstructed view for the driver. While some purists may have reservations about this technology, it provides a small aero advantage and contributes to the overall efficiency of the vehicle.

Another noteworthy feature of the Lotus Eletre is its active rear spoiler. This spoiler not only enhances the vehicle’s aesthetics but also plays a crucial role in improving aerodynamics. It can adjust its position to optimize downforce and stability, providing a dynamic driving experience. With an overall drag coefficient of 0.26, the Lotus Eletre effortlessly cuts through the air, rivaling even the most prestigious SUVs in terms of aerodynamic performance.

The Electrifying Performance – Lotus has always been synonymous with exceptional performance, and the Lotus Eletre is no exception. The lineup consists of three tiers, each offering a unique driving experience. The base model of the Lotus Eletre boasts an impressive 603 horsepower and comes equipped with twin-motor, four-wheel drive technology. Its 112-kWh battery delivers a certified range of 373 miles, ensuring that range anxiety is a thing of the past.Acceleration is a key aspect of any Lotus vehicle, and the Lotus Eletre does not disappoint. It can go from 0 to 62mph in just 4.5 seconds, providing exhilarating performance on the open road. Whether you’re merging onto the highway or overtaking slower vehicles, the Lotus Eletre offers instant power and effortless acceleration.

For those seeking even more luxury and refinement, the Lotus Eletre S is the perfect choice. Priced at £104,500 (about $133,000), this model includes additional features such as soft-close doors, ambient interior lighting, and a 23-speaker KEF audio system. The Lotus Eletre S combines elegance with performance, creating an unrivaled driving experience for the discerning customer.

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Topping the range is the Lotus Eletre R, the pinnacle of electric SUV performance. With an astonishing 905 horsepower, this model delivers mind-blowing acceleration, going from 0 to 62mph in a mere 2.95 seconds. The Lotus Eletre R also showcases advanced chassis technology, including active roll control and rear-wheel steering. These features enhance agility and ensure maximum performance in every driving situation.

A Glimpse into the Future – The Lotus Eletre represents a pivotal moment for the brand. It marks their foray into the world of electric SUVs and sets the stage for a future of innovation and success. Manufactured in China, the Lotus Eletre is a testament to Lotus’ commitment to global expansion and embracing new markets.Lotus has ambitious plans for the future, with a smaller electric SUV and a sedan car in the pipeline. These upcoming models will further solidify Lotus’ position as a premium brand and a formidable competitor to established luxury car manufacturers. With their unwavering dedication to performance, design, and technology, Lotus is poised to reshape the electric vehicle landscape.

The Lotus Eletre Experience – To truly understand the capabilities of the Lotus Eletre, WIRED had the opportunity to test drive the vehicle in Norway. Norway, a country that has fully embraced EVs, provided the perfect backdrop for experiencing the Lotus Eletre performance and technology firsthand.In Norway, nearly 80 percent of vehicles sold in 2022 were electric, making it one of the most EV-friendly countries in the world. The government’s generous tax incentives and lower parking charges have played a significant role in encouraging the adoption of electric vehicles. Additionally, China’s EV manufacturer Nio is using Norway as a testing ground for their innovative battery swap stations.

During the test drive, the remarkable design of the Lotus Eletre became even more evident. The adaptive grille, deployable lidar sensors, and active rear spoiler seamlessly integrated into the driving experience. The Lotus Eletre effortlessly cleaved through the air, providing a smooth and exhilarating ride.

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The interior of the Lotus Eletre is a testament to the brand’s commitment to a digital user experience. The 15.1-inch OLED touchscreen, equipped with 5G connectivity, served as the focal point of the infotainment system. Lotus’ native navigation system, coupled with advanced energy management features, ensured an efficient and hassle-free journey.

Frequently Asked Questions1. How much does the base model cost? The base model of the Lotus Eletre is priced at £89,500 in the UK, which is approximately $114,000. Please note that US prices are yet to be announced.

2. What is the range of the base model? The base model of the Lotus Eletre offers an officially certified range of 373 miles, ensuring that you can embark on long journeys without worrying about recharging.

3. Does the Model S offer any additional features? Yes, the Lotus Eletre S, priced at £104,500 (about $133,000), includes luxuries such as ambient interior lighting, soft-close doors, and a 23-speaker KEF audio system.

4. What sets the Model R apart from the other models? The Lotus Eletre R is the range-topping model, delivering an astonishing 905 horsepower and unparalleled acceleration. It also features advanced chassis technology, including active roll control and rear-wheel steering.

5. Where is the Lotus Eletre manufactured? The Lotus Eletre is manufactured in China, marking a significant shift for the brand. This global expansion allows Lotus to tap into new markets and cater to a wider customer base.

In conclusion, the Lotus Eletre represents a bold step forward for Lotus, combining their legacy of innovation with the latest advancements in electric vehicle technology. With its clever design features, electrifying performance, and a glimpse into the future of the brand, the Lotus Eletre is set to rewrite the rules for electric SUVs. Embracing the legacy of Colin Chapman while embracing new technologies, Lotus is poised to make a lasting impact in the world of electric vehicles.

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