LeaseMyMarketing: 5 Unique, Powerful Ways AI and SEO Come Together

by / ⠀AI / August 13, 2025
LeaseMyMarketing
AI has brought rapid change to the world of SEO. Search Engine Land reports that 82% of internet users feel that AI-powered search results are more helpful than traditional search engine results. And while Pew Research has reported a decrease in clicks as a result of AI summaries in search results, Google itself claims that clicks have remained relatively stable. In a rapidly shifting landscape, one thing is clear: understanding how AI and SEO can come together should be a central focus for any brand’s digital marketing strategy. As Adam Allen, founder and CEO of LeaseMyMarketing explains, leveraging AI within SEO delivers value in several meaningful ways. LeaseMyMarketing

1. Uncover High-Value Search Terms

“We all know that the right keywords are essential for SEO success. But actually uncovering those high-value search terms can be surprisingly difficult,” Allen says. “AI can be truly transformative in this area by helping you analyze massive amounts of data to find the keyword trends that have the right balance of competition and search volume. AI can even help us find overlooked keyword opportunities, especially those that emphasize the type of user intent you want to optimize for.” In one case study, this keyword-focused approach allowed LeaseMyMarketing to boost a client’s monthly organic traffic by over 270% and delivering a 431% return on investment. Starting with a focus on targeting new keywords and boosting existing keywords, and then optimizing the site accordingly allowed for this significant organic increase.

2. Streamline Optimization Suggestions

As a website grows larger and more complex, so do its technical needs. Website technical issues can have a significant impact on the user experience, which is one of the chief factors that search engines look at when determining ranking. As just one example, it’s estimated that over 73% of website visitors who encounter a 404 error page will leave the website — and not come back. “AI has massively sped up our ability to perform technical audits and implement necessary changes,” Allen says. “AI makes it so much easier to find and fix broken links, duplicate content or images and videos that haven’t been optimized and are slowing down site speed. Rather than spending a significant amount of time doing a manual review and potentially missing something, AI helps us find technical optimization needs faster so we can move forward on making the needed changes.” Similarly, AI can help audit content itself. With AI’s help, website owners can identify readability issues, ineffective calls to action and other factors that keep content from being as effective as it should be. Targeted adjustments can dramatically improve readability and conversions.
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3. Improve Internal Linking Opportunities

AI doesn’t just help SEO professionals identify technical problems. It can also be used to find new optimization opportunities, especially in regards to internal linking. “Generative AI can look at your entire website, find pages that have similar topics or themes and suggest internal linking opportunities,” Allen explains. “You can do this throughout your website, particularly with your blog content. Linking relevant content together encourages users to spend more time on your site, while also creating the type of link ecosystem that Google and other search engines love. In addition to building your domain authority in this way, AI may even be able to help you identify potential external linking options that you could use to pitch your brand and get authoritative backlinks.” Similarly, AI can offer suggestions for content and topics that are most relevant to your high-value keywords and most likely to resonate with your target audience.

4. Create Micro-Content

While completely turning the reigns over to AI in crafting topical content designed to build brand authority isn’t a good idea, AI can still help in other SEO-focused content strategies.  For example, alt text, captions, meta data and other smaller pieces of content also play an important role in your SEO rankings. However, crafting these so they are relevant and optimized for your search terms can be surprisingly time-consuming, especially for sites with a lot of content. AI can draw from your keyword strategy and the other information already on the page to quickly develop this micro content so your website can become even more optimized.
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5. Predictive Power

AI’s predictive power is another element that Allen is particularly excited about for SEO.  “Traditional metrics are still important, but using AI helps us optimize like never before. AI’s predictive tools can help us identify trend opportunities with new keywords to target, predict how well new content will perform or if a page is likely to start losing traffic in the near future. Since AI can monitor bounce rates, clickthrough rates and other metrics in real time, we can also spot these trends on an individual page level so we can respond faster and more effectively. AI predictive tools help us take a proactive, rather than reactive approach toward optimization.”

Reshaping the SEO Game

As Allen’s insights reveal, leveraging AI for SEO applications can give brands big and small a powerful boost. While AI is certainly changing the way people search for information, when leveraged in your own SEO efforts, it can help you better tailor your site to high-intent searches from customers who are ready to buy. By embracing AI in SEO, rather than fearing it, brands can position themselves to become more relevant than ever to their target audience.

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About The Author

Educator. Writer. Editor. Proofreader. Lauren Carpenter's vast career and academic experiences have strengthened her conviction in the power of words. She has developed content for a globally recognized real estate corporation, as well as respected magazines like Virginia Living Magazine and Southern Review of Books.

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