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Why Link Building Is About More Than Just SEO

by / ⠀Entrepreneurship / July 10, 2020

If you’ve heard of link building before, it was probably in the context of search engine optimization (SEO). And to be sure, link building is highly associated with SEO; in fact, it’s a critical component of any SEO strategy. But if you’re not interested in SEO, or if SEO isn’t your primary marketing strategy, you might write off or underestimate the value of link building services. The reality…

Marketing Taktics – Interview with Ilan Nassimi

by / ⠀Entrepreneur Interviews Entrepreneurship / December 29, 2014

Asked if he considered himself an entrepreneur or marketer first, young entrepreneur Ilan Nassimi replied, “I don’t know if you can separate entrepreneurship and marketing.” The founder of marketing agency Taktical comes from a family of entrepreneurs, but he didn’t start out as a marketer. “If it wasn’t this business, it would’ve been something else.” It was something else years back when a friend came to Ilan with…

Minimum Viable SEO for Startups

by / ⠀Entrepreneurship / February 20, 2014

As a startup founder, you’ve spent countless sleepless nights focused on building remarkable products with potential to change lives. It’s not an easy path, so I applaud you for it. But because of the tremendous time commitment required and mental exhaustion that follow, startup teams often forget about their SEO. We get it. You’re busy making the world a better place by achieving greater efficiency or finding solutions…

My Difficulty In Explaining Online Marketing

by / ⠀Entrepreneurship / December 2, 2013

We all have felt downsized by someone at some moment in our lives. I know I have. I just never thought that following a career in online marketing would make me feel that way. Recently I moved from Portugal to Kuala Lumpur to work for an online marketing start up. SEO, SEM, Facebook ads are still unknown concepts for a lot of people. “Online Marketing? You mean like…

What Is Negative SEO and What Can You Do To Combat It?

by / ⠀Entrepreneurship Startup Advice / September 1, 2013

What is SEO? Okay, so that’s quite an ambiguous question, but many businesses still treat Search Engine Optimization like it’s some kind of mythical Shangri-La, so it’s well worth touching on. In its simplest form SEO is a series of activities undertaken to increase a site’s search engine visibility and performance, but it’s also so much more than that. Perhaps that’s why there are still a lot of…

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