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Marketing Taktics – Interview with Ilan Nassimi

by / ⠀Entrepreneur Interviews Entrepreneurship / December 29, 2014

Asked if he considered himself an entrepreneur or marketer first, young entrepreneur Ilan Nassimi replied, “I don’t know if you can separate entrepreneurship and marketing.” The founder of marketing agency Taktical comes from a family of entrepreneurs, but he didn’t start out as a marketer. “If it wasn’t this business, it would’ve been something else.” It was something else years back when a friend came to Ilan with…

Minimum Viable SEO for Startups

by / ⠀Entrepreneurship / February 20, 2014

As a startup founder, you’ve spent countless sleepless nights focused on building remarkable products with potential to change lives. It’s not an easy path, so I applaud you for it. But because of the tremendous time commitment required and mental exhaustion that follow, startup teams often forget about their SEO. We get it. You’re busy making the world a better place by achieving greater efficiency or finding solutions…

Is It The END Of Guest Blogging As We Know It?

by / ⠀Entrepreneurship / January 23, 2014

Let me ask you a question. Do you do guest blogging as part of your online marketing strategy? If so.. sit down because you might get a bit lightheaded. The head of webspam team at Google just announced on his blog post to the world that he’s no longer going to be looking at guest posts favorably: Ultimately, this is why we can’t have nice things in the…

My Difficulty In Explaining Online Marketing

by / ⠀Entrepreneurship / December 2, 2013

We all have felt downsized by someone at some moment in our lives. I know I have. I just never thought that following a career in online marketing would make me feel that way. Recently I moved from Portugal to Kuala Lumpur to work for an online marketing start up. SEO, SEM, Facebook ads are still unknown concepts for a lot of people. “Online Marketing? You mean like…

What Is Negative SEO and What Can You Do To Combat It?

by / ⠀Entrepreneurship Startup Advice / September 1, 2013

What is SEO? Okay, so that’s quite an ambiguous question, but many businesses still treat Search Engine Optimization like it’s some kind of mythical Shangri-La, so it’s well worth touching on. In its simplest form SEO is a series of activities undertaken to increase a site’s search engine visibility and performance, but it’s also so much more than that. Perhaps that’s why there are still a lot of…

What Every Company Website Should Include

by / ⠀Entrepreneurship Personal Branding / August 22, 2013

For the people… 1. Choose website name The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddy, Name, NameCheap, Hover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these…

5 Factors That Affect Your Search Engine Ranking

by / ⠀Entrepreneurship / June 17, 2013

When creating their website or blog, people tend to think about what they’re going to post on it, thus ignoring the search engine ranking aspect of it. And even if some people realize the importance of quality SEO, because of the huge number of webpages on the internet and due to the different obstacles which may arise at anytime, getting on the front page of search engines may…

5 Reasons Professionals Are Switching From SEO to Content Marketing

by / ⠀Startup Advice / June 1, 2013

When you’re looking to acquire search engine traffic and get valuable links back to your site, responding by beefing up SEO might feel like the right first step. But marketing professionals might disagree. A yearly survey of marketing professionals by CopyPress showed that 34% of marketers who focused on SEO in 2012 were changing their focus to content marketing in 2013. Additionally, of the 329 marketing professionals surveyed…

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