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What Every Company Website Should Include

by / ⠀Entrepreneurship Personal Branding / August 22, 2013

For the people… 1. Choose website name The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddy, Name, NameCheap, Hover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these…

5 Factors That Affect Your Search Engine Ranking

by / ⠀Entrepreneurship / June 17, 2013

When creating their website or blog, people tend to think about what they’re going to post on it, thus ignoring the search engine ranking aspect of it. And even if some people realize the importance of quality SEO, because of the huge number of webpages on the internet and due to the different obstacles which may arise at anytime, getting on the front page of search engines may…

5 Reasons Professionals Are Switching From SEO to Content Marketing

by / ⠀Startup Advice / June 1, 2013

When you’re looking to acquire search engine traffic and get valuable links back to your site, responding by beefing up SEO might feel like the right first step. But marketing professionals might disagree. A yearly survey of marketing professionals by CopyPress showed that 34% of marketers who focused on SEO in 2012 were changing their focus to content marketing in 2013. Additionally, of the 329 marketing professionals surveyed…

These SEO ‘Tricks’ Will Hurt Your Reputation

by / ⠀Startup Advice / May 14, 2013

Online reputation management is critical in a time when more and more customers, employers, potential dates, and others will ‘Google’ a person or a business before engaging with them to any degree. People tend to want to understand the good and the bad of those with whom they are consorting, and negative commentary about a person or business that finds its way to the top of search engine…

10 No-Cost DIY SEO Tactics for Startups

by / ⠀Startup Advice / April 16, 2013

The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. They have good reason: SEO is costly and often too sophisticated for small businesses to invest in. The passage of time has not dissipated these fears. In fact, it may even have compounded them because of all the havoc caused by Panda, Penguin, and a host of other algorithm…

Big Brands are Choking the Search Results, But They’ll Never Touch Little Old You

by / ⠀Startup Advice / June 13, 2011

If you follow the search “industry”, you’ve no doubt seen discussion concerning Google’s Panda update, and the aftermath that brand-less webmasters are left to fight through. Aaron Wall has brilliantly described the plight of the small business owner, affiliate, and SEO.  He has been throwing punches at Google and their seemingly hollow PR announcements that do not address what’s really going here . . . Google’s gonna make…

Give Yourself a Headstart Online: Think Like a Search Engine

by / ⠀Finding Customers Startup Advice / March 25, 2011

When you start your own online business you always end up being pulled in many directions at once. You are, quite naturally, consumed by the passion of the idea which drives you, have to deal with all the practical details of the setting up of your business and you have to struggle to obtain the funding necessary to get you started and keep you going. On top of…

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