7 Not-So-Soft Skills Every Entrepreneur Needs

by / ⠀Career Advice• Over 30 Advice / March 27, 2021
Not-So-Soft Skills Every Entrepreneur Needs
Soft skills are a bit of misnomer when you consider the hard implications associated with not demonstrating them. Consider the environment we currently work in. Since March 2020, we’ve gone from the wonderment of Zoom to near total fatigue with the technology. Yet, more than 515 million professionals meet on virtual platforms daily.  We’ve faced new challenges as we navigated a primarily indoor, personal and professional life. We had to! In the wake of the COVID-19 pandemic, the workplace of yesteryear is gone for good.  Now technology is paving the way. It’s imperative that entrepreneurs know how to manage global teams of employees working in-person, remotely, and possibly on-demand. That’s where soft skills come in. 

Build a solid foundation upon which to thrive

Regardless of what hard or technical skills an entrepreneur might possess, mastering these seven soft skills can help you thrive in a 24-hour, boundaryless world. These skills are the foundation of empathy and creativity, which we all need as we divine new ways to manage the increasingly blurred lines between personal and professional life, and still meet our business objectives. Entrepreneurs will find that soft skills are essential tools in their toolbox, and these are invaluable in almost all industries. 1. Be a master communicator A leader’s message is only as good as their ability to share it. Entrepreneurs must be consistent, clear, and concise. Their messages must be able to translate across different cultures and languages. Everyone on the team must understand and embrace common goals and expectations. Further, all team members should feel that they have an open communication channel with their leader.  2. Be innovative Technology is constantly evolving. This allows us to work remotely on a global scale, but we must determine which tools are best for team activities. It’s a dynamic situation; 76% of businesses plan on long-term IT changes due to the pandemic. Entrepreneurs will need to stay on top of the situation to ensure that tools are simply tools, not cumbersome obstacles to overcome in the course of getting work done. Teams should be able to concentrate on a project — not on learning yet another complicated new platform or system. 3. Be creative Entrepreneurs should consider how they can mix things up to keep teams’ ideas fresh and plentiful. How can they ensure talent stays motivated and productive? What new or different tactics can inspire people to meet goals and employ some creativity in their daily role? Innovation is important. Even routine, necessary tasks may need to be retooled to fit a remote, tech-centric workplace. 4. Be collaborative No person is an island — even if someone is working from one. Each of our colleagues has valuable expertise that we can use to enhance our own work product and meet business goals. Entrepreneurs in particular need to know how to collaborate effectively, especially across diverse and geographically dispersed teams, and actively encourage and facilitate collaboration wherever possible. 5. Be emotionally intelligent Empathy is one of the most critical — yet unsung — entrepreneurial attributes and soft skills there is. It enables one to be mindful of teams in new ways. For example, now it’s important to consider the “whole person” not just who we see at work. Why? Working remotely poses challenges most of us haven’t consistently had to deal with before. Also, it’s important to maintain balance. In certain situations, the in-person workers may have an advantage when it comes to face time with a leader. So, make sure other team members have equal representation, opportunities, and voice. 6. Be culturally aware It is imperative that entrepreneurs are culturally aware when leading a global team. Be mindful of different customs, languages, nuances, rituals, and important dates in each team members’ culture. Lead respectfully, and appreciate the benefits cultural diversity can bring to a team and to the business. It’s easy to offend when unaware, so make an effort to learn, leverage cultural differences to advance goals, and where appropriate, bolster the organizational mission.   7. Understand the power of etiquette: At its core, etiquette is about treating people with kindness and respect, two nouns that all entrepreneurs should acquire as they promote and “live” their company’s values. When they develop and consistently deploy etiquette, entrepreneurs can reap myriad benefits. For instance, they can foster a collaborative company culture where diversity and inclusion flourish by ensuring everyone is treated fairly, with dignity, and respect.  A diverse team deserves to feel safe — even when working remotely — to voice their opinions and suggestions. Even better, that diversity of thought can promote innovation, process changes, and other efficiencies that can improve workflow, operations, and even create new products and services. Everyone on the team should feel included, heard, and valued. 
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Mastering soft skills enables opportunity

We’re still suffering growing pains as we navigate the “new normal,” virtual-dominant workplace, but the pandemic-related changes the workplace is experiencing are also exciting. They offer endless possibilities and potential — potential that can be limited by a lack of soft skills.  Mastering these seven soft skills can empower an entrepreneur to reach new business heights. Using respect, gratitude and other soft skills as fuel, entrepreneurs can build happy and productive teams and advance their businesses.

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About The Author

Heidi Dulebohn is an international cultural consultant and etiquette expert. She helps emerging and established leaders to elevate their careers by developing advanced soft and social skills.

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