
Nu Holdings, a Latin American fintech company, has caught the attention of renowned investors Warren Buffett and Cathie Wood. Buffett’s Berkshire Hathaway owns more than $1.4 billion in Nu shares, while Wood’s ARK Invest holds approximately 1.5 million shares worth around $20 million. Nu Holdings offers a suite of financial services directly to customers through their smartphones, disrupting the traditional banking industry in Latin America.
The company operates in Brazil, Mexico, and Colombia and has amassed over 100 million customers since its inception in 2013. Nu’s success can be attributed to its innovative approach, offering advanced services at lower costs compared to the stodgy incumbents that previously dominated the market. The demand for Nu’s services has been immense, with its customer base growing rapidly over the past decade.
New product lines, such as its crypto trading platform, have also seen significant uptake, surpassing 1 million users in the first month of operation. Financially, Nu has demonstrated strong performance. Its sales have grown from just over $2 billion two years ago to nearly $8 billion today.
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