Building a Startup Portfolio with Options Market Analytics 

by / ⠀Startup Advice / June 5, 2025

While venture capital traditionally relies on qualitative assessments (founder experience, product-market fit, and competitive landscape), incorporating quantitative signals from options market analytics can offer an additional layer of insight into sector sentiment, perceived risk, and exit prospects. Below, we explore five ways to integrate options analytics into your startup-selection process and construct a more data-driven portfolio.

1. Gauging Sector Sentiment through Implied Volatility

Implied volatility (IV) reflects the market’s expectation of how much a stock’s price might swing in the future. When you notice that the IV for a group of publicly traded companies in a specific sector—say, cloud computing or electric vehicles—is relatively low and stable, it suggests that traders anticipate limited near-term turbulence. Conversely, a sudden spike in IV often signals growing uncertainty, perhaps due to regulatory shifts, earnings concerns, or broader macroeconomic trends.

For a venture investor, tracking sector-level IV can help identify promising thematic entry points. For example, suppose options market analytics on several leading AI-focused stocks show a gradual decline in IV over several quarters. In that case, it may indicate that the market perceives AI as moving from hype toward maturity, potentially signaling a more favorable backdrop for early-stage startups aiming to commercialize novel AI applications. In contrast, persistently elevated IV might prompt greater caution, as it suggests that public markets are bracing for significant swings, translating into higher funding risk and potentially compressed entry valuations for startups.

2. Interpreting Option Volume and Open Interest as Demand Indicators


Option volume (the number of contracts traded in a given period) and open interest (the total number of outstanding contracts) provide clues about where institutional and retail traders are placing their bets. Unusually high call volume on leveraged or innovative companies, even before earnings announcements, can imply bullishness regarding new product launches or favorable regulatory developments. Likewise, spikes in put volume can signal hedging activity or outright bearish sentiment.

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To dive deeper, investors can reference datasets combining options data & equity models in a structured format. By analyzing historical and real-time volume and open interest trends—augmented with equity-model inputs such as underlying price movements and volatility surfaces—venture investors can triangulate demand dynamics more precisely. For instance, if call open interest for a cluster of fintech incumbents steadily increases while implied volatility remains muted, it suggests that large investors are betting on continued sector growth. This could validate backing fintech startups in adjacent niches—such as embedded finance or digital identity—while valuation multiples stay reasonable. Additionally, comparing the put/call ratio over a rolling window can offer contrarian signals: an extreme skew toward puts may highlight oversold conditions in public comparables, potentially pointing to select startups that might outperform once sentiment normalizes.

3. Using Skew and Tail Risk to Assess Downside Vulnerabilities


Option skew measures how implied volatility differs across strike prices: for equity index options, skew typically slopes downward (puts become more expensive relative to at-the-money calls) as investors pay up for crash insurance. At the sector level, a steep skew can indicate elevated tail risk—meaning market participants perceive a higher likelihood of severe drawdowns. This is especially relevant when sectors face binary outcomes (e.g., FDA approval decisions in biotech or policy changes in healthcare).

You can infer whether tail risk is being priced in by tracking skew percentiles for leading public names in your target sectors. If skew reaches historical extremes—say, the cheapest 10th percentile of strikes for a cluster of semiconductor firms—early-stage investors might interpret that as a warning about impending market stress or systemic supply-chain disruptions. In response, you could adjust your portfolio by emphasizing startups with diversified customer bases, non-IP-sensitive business models (e.g., SaaS for hardware-agnostic applications), or stronger cash reserves to weather a sector downturn.

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4. Timing Entry Using Implied Forward Skew and Earnings-Related Volatility


Implied forward skew allows investors to compare the implied volatility of options expiring at future dates relative to near-term contracts. A pronounced upward tilt in forward IV often arises when market participants expect heightened uncertainty around forward events, commonly quarterly earnings, product launches, or regulatory rulings. For venture investors, episodes of elevated forward skew may signal that public comparables could face value swings, thus creating windows for early-stage entry.

For example, suppose e-commerce stocks are about to report holiday-season sales; if forward IV spikes materially above historical norms, public investors are bracing for significant earnings volatility. In such periods, series A and B rounds for direct-to-consumer startups might see greater scrutiny on performance metrics (unit economics and gross merchandise volume), potentially softening valuations. By contrast, if forward IV dips after earnings pass without major surprises, you may find more attractive deal terms—startups raising funds know that public comparables no longer carry an elevated risk premium. Aligning your investment cadence with these option-driven volatility signals can help you optimize valuations and allocate capital when sector-wide uncertainty is receding.

5. Inferring Exit Probabilities from M&A and IPO Option Activity


Finally, options analytics can provide clues about potential exit paths—whether via acquisition or initial public offering (IPO). Specialized platforms track unusual activity (UA) in options—sharp increases in volume or open interest for deep out-of-the-money calls or puts—which often occur ahead of M&A rumors or filings. While large-cap UA might not directly map to a single startup, it can reveal acquisition interest in broader verticals. For instance, if calls on a publicly traded acquirer in the payments space see a surge, it may indicate impending deals or strategic shifts that could create juice for ancillary startups positioning themselves as attractive targets.

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Similarly, tracking industry-level IPO option activity—particularly in index-based derivative products or sector ETFs—can offer insight into the feasibility of public exits. If implied volatility for a “Tech IPO Index” ETF compresses steadily, it suggests that investors anticipate smoother IPO pipelines and more stable post-listing performance. This environment often cascades into more robust valuations for pre-IPO rounds, as venture firms feel confident about eventual liquidity. Conversely, if an ETF’s options skew steepens dramatically, implying the market expects large drawdowns post-IPO, it warrants caution when valuing late-stage startup rounds, since exit multiples may contract.

Wrap Up

Integrating options market analytics into your startup portfolio strategy does not replace qualitative diligence; rather, it augments your toolkit with real-time, market-based sentiment and risk signals.

By observing implied volatility trends, volume and open interest patterns, skew dynamics, implied forward curves, and unusual-activity alerts, investors can identify sector inflection points, time rounds for favorable valuations, and anticipate potential exit scenarios. As with any quantitative approach, validating these signals against on-the-ground data—founder track records, competitive moat assessments, and customer traction remains crucial. However, combining the art of venture scouting with the science of options analytics allows you to build a portfolio that is not only forward-looking but also anchored in the collective wisdom (or fear) embedded in public markets’ option prices.

Photo by Nicholas Cappello; Unsplash

About The Author

Kimberly Zhang

Editor in Chief of Under30CEO. I have a passion for helping educate the next generation of leaders. MBA from Graduate School of Business. Former tech startup founder. Regular speaker at entrepreneurship conferences and events.

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