Scooter Braun is one of the most well-known figures in the entertainment industry, recognized for building the careers of Justin Bieber and Ariana Grande. Over nearly twenty years, Braun has expanded his business reach beyond music management and into media production, real estate, and technology investments. As of 2025, Scooter Braun’s net worth stands at $1.1 billion.
Building SB Projects and Ithaca Holdings
In 2007, Braun founded SB Projects, which included Schoolboy Records, SB Management, and Sheba Publishing. These divisions handled artist management, brand deals, and music licensing.
Early work with Justin Bieber and Ariana Grande helped cement Braun as one of the industry’s leading managers.
By 2010, he launched Ithaca Holdings as the parent company of SB Projects, raising $120 million to pursue acquisitions and new ventures. One of the biggest was the
2019 purchase of Big Machine Label Group, including the master recordings of Taylor Swift’s first six albums. Ithaca later sold those masters to Shamrock Holdings, generating hundreds of millions of dollars in returns.
HYBE Acquisition and Leadership Role
In 2021, South Korean entertainment company
HYBE acquired Ithaca Holdings for roughly $1.1 billion. Braun joined HYBE’s
board and became CEO of HYBE America, receiving cash, stock, and long-term executive compensation. Under his leadership, HYBE expanded further,
purchasing Quality Control Music for $300 million in 2023 and partnering with Jermaine Dupri’s So So Def in 2025 to strengthen its U.S. music presence.
Expanding Into Film, Media, and Investments
Braun has consistently moved beyond music.
In 2018, he co-founded Mythos Studios with Marvel Studios’ founding chairman, David Maisel, to produce live-action and animated comic book content. SB Projects also grew into television and film production, adding new revenue streams.
His investments now play a major role in his wealth. Braun is a general partner at TQ Ventures and an early investor in companies like Uber, Spotify, Waze, Dropbox, Pinterest, Lyft, Discord, Noom, and Deel. Recently, he increased focus on artificial intelligence, with stakes in OpenAI, Scale AI, Nvidia, and Groq, which have appreciated sharply during the AI boom. Another highlight came in 2025, when Hailey Bieber’s Rhode Beauty sold to e.l.f. Beauty for $1 billion, giving Braun another major investment win.
Real Estate and Personal Life
Braun owns luxury real estate, including a $65 million Brentwood estate and properties in Montecito and other parts of California. He has three children from his marriage to Yael Cohen, which ended in 2022. Despite high-profile clients and public ventures, Braun is known for keeping his private life low-profile.
Net Worth in 2025
Scooter Braun’s net worth in 2025 is estimated at $1.1 billion, driven by:
- Proceeds and stock from the Ithaca Holdings sale to HYBE
- HYBE board compensation and executive earnings
- Appreciating investments in AI and technology, including OpenAI, Scale AI, Nvidia, and Groq
- Proceeds from the Rhode Beauty acquisition
- Real estate and entertainment production revenue
Braun earns an estimated $25 million to $35 million annually from management residuals, production income, stock payouts, and investment returns. While some sources place his net worth even higher at $2 billion or more, the $1.1 billion estimate reflects assets already realized and in hand, making it the most credible measure of his financial standing in 2025.
