Soccer Moms’ Nutty Global Gourmet Business

by / ⠀Featured News / November 30, 2023
BNutty

Carol Podolak and Joy Thompkins, two soccer moms from rural Indiana, have turned their passion for homemade peanut butter into a thriving international business. Their gourmet nut butter company, BNutty, began as a fundraiser for their children’s soccer team in 2018. Their delicious, unique flavors, such as Totally Toffee and Simply Salted Caramel, quickly gained popularity. Today, BNutty nut butter is sold in over 15 countries. The duo attributes their success to their dedication to crafting unique, high-quality peanut butter flavors and their unwavering commitment to supporting youth soccer.

A Nutty Business Takes Root

Initially created to fund a soccer team trip from Portage, Indiana to Dallas, Texas, Carol and Joy expanded their business into custom orders as demand grew. This eventually led to renting a commercial kitchen and establishing a manufacturing center nicknamed “the Nut House.” The “Nut House” soon became known for creating high-quality, delicious snacks that catered to a wide range of tastes. As their popularity grew, orders poured in from schools, sports teams, and local businesses.

Forging Global Partnerships

BNutty’s partnerships with the USDA’s Foreign Agricultural Service (FAS) helped the duo’s business enter the international market with grants, trade show exhibits, and marketing resources for global exporting. Their alliance with the USDA allowed Carol and Joy to increase production and distribution while establishing BNutty as a globally recognized brand. Since their first export in 2021, BNutty private-label peanut butters have reached 13 countries, predominantly in Asia and the Middle East.

Expanding Reach and Global Appeal

BNutty continues to expand its market reach due to its highly unique flavors and commitment to using quality ingredients. The company is extending its reach to the Caribbean and exploring potential retail opportunities in South America and the European Union. Consumers worldwide can look forward to savoring the delights of these artisanal treats.

Making a Difference Locally

BNutty’s accomplishments have not only generated jobs and stimulated local economic growth but also allowed Carol and Joy to give back to their community. They have funded an eight-field soccer complex, organized college showcases, and assisted high school students with SAT and college preparation.

Fostering a Positive Work Environment

Carol and Joy have also focused on creating a supportive and engaging work environment, resulting in high levels of job satisfaction and employee retention. Their holistic approach to business and community engagement serves as an inspiring example for small businesses to create a positive impact on their communities and local economies.

Empowering Communities Through Agriculture and Business

Carol and Joy actively engage with their community and local businesses, participating in events such as Chamber of Commerce meetings. Their networking skills and collaborations have helped them expand their agricultural endeavors, leading to a stronger and more sustainable local economy. By empowering community members and supporting nearby businesses, they have established themselves as leaders in their field.

Award-Winning Success

BNutty’s collection of awards, including the Small-Business Association Indiana Exporter of the Year, shows that their gourmet peanut butter is capturing the world’s attention. Their innovative flavor combinations, commitment to using high-quality ingredients, and global market presence make their products stand out. As the demand for BNutty continues to grow, the company is rapidly expanding to become a top contender in the competitive world of peanut butter.

FAQ

How did BNutty start?

BNutty was started by Carol Podolak and Joy Thompkins in 2018 as a fundraiser for their children’s soccer team. They began selling homemade peanut butter with unique flavors, which quickly gained popularity and eventually led to the growth of their business.

What flavors does BNutty offer?

BNutty offers a variety of delicious and unique flavors such as Totally Toffee and Simply Salted Caramel. They are dedicated to crafting high-quality peanut butter flavors that cater to a wide range of tastes.

Where is BNutty sold?

BNutty nut butter is sold in over 15 countries, predominantly in Asia and the Middle East. The company is currently expanding its market reach to the Caribbean and exploring potential retail opportunities in South America and the European Union.

How did BNutty enter the international market?

BNutty’s partnerships with the USDA’s Foreign Agricultural Service (FAS) helped them enter the international market. The USDA provided grants, trade show exhibits, and marketing resources for global exporting, which allowed Carol and Joy to increase production and distribution.

What is the company’s impact on the local community?

BNutty has generated jobs and stimulated local economic growth in their community. Carol and Joy have funded an eight-field soccer complex, organized college showcases, and assisted high school students with SAT and college preparation. They also actively engage with their community and local businesses, empowering community members and supporting nearby businesses.

What awards has BNutty won?

BNutty has won several awards, including the Small-Business Association Indiana Exporter of the Year. Their commitment to using high-quality ingredients and innovative flavor combinations has captured the world’s attention and contributed to their success.

First Reported on: usda.gov
Featured Image Credit: Photo by Monstera Production; Pexels; Thank you!

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