When it first started, real-estate platform Commissions Inc faced a problem many tech companies have: The team needed a cloud-based email delivery system with powerful insights into deliverability. It also needed a solution that would scale easily as the company grew. Commissions Inc needed an invisible solution. It found SendGrid — a company you’ve probably never heard of — that provides enterprise-level email support for huge companies all…
Humans have been inventing since the beginning of the civilization, whether out of necessity for survival or simply to improve their lives. New products and services will always be cropping up but success begins with one crucial step: talking to the target audience. Countless ideas fail or never materialize after showing a lot of promise because market researchers either neglect or misunderstand the results from this step. Segway…
Attention Grab the attention of readers by crafting a thoughtful (and even witty) title for your posts. The best titles are those written after the post has already been written. Break Out As long as you continue looking within the blogosphere for ideas and creativity, you’re limiting yourself. The best posts are inspired from real life. Read magazines, talk to friends, see a movie, get out in the…
What Every Company Website Should Include
by / ⠀Entrepreneurship• Personal Branding / August 22, 2013For the people… 1. Choose website name The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddy, Name, NameCheap, Hover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these…
Sooner or later every entrepreneur will have to do a presentation to an audience. It comes with the job description. Whether its to a potential investor, client, or an influential group of your peers. You will have to do this. I have been doing this for several years now. During 2012 I presented at the SXSW HatchPitch competition (we came third out of 87), the Dublin Web Summit,…
More and more entrepreneurs are using crowdfunding to raise dollars and awareness for their startup ideas, yet many people overlook a key principle: before you can get the funding, you have to have the crowd. A big misperception about crowdfunding is that you don’t need an audience or a marketing budget. That all you need is a good idea and it will magically fund itself. The wishful thinking…