Which Digital Marketing Channels are Right for Your Business?

by / ⠀Career Advice / September 13, 2022
digital marketing channels

In the digital age, there’s no one size fits all solution when it comes to marketing. How can you create a marketing solution that gives you what you need? Here’s everything you need to know about choosing the right digital marketing channels for your business. 

Ensure You Have a Website

While it may feel almost antiquated to have a website, you’ll want to have one up and running for your business. This is where you’ll want your customers to land when they find you online. Once they’re on your website, you’ll be able to get them in your marketing funnel and convert them into customers. 

So the first thing you’ll need to do is have a website set up. Once that’s in place, you can use this as your home base to ensure you’re bringing customers in.

Understand Your Goals

Next, you’ll need to think about what your goals are when it comes to marketing. What are you hoping to achieve when you put a strategy together? “Remember, it’s not enough to simply want to bring customers to you,” says tech blogger Harriet Pierce from Academic Brits and PhD Kingdom. “You also need to understand what you want them to do once they find you.”

What would the most successful outcome be? Would it be customers coming to your site and buying something? More people following you on a certain platform? Once you have this idea in mind, you can get started with picking the right digital channels. 

Have a Budget in Mind

You’ll need a budget to pay for your digital marketing efforts. Many business owners, especially new ones, fall into the trap of thinking that they can do it all themselves. Of course, it doesn’t quite work like that, and you’ll need to pay the experts to handle the marketing for you. 

Be realistic about what you can afford, as that will shape your strategy quite significantly. However, don’t think of it as a limit on what you can do. Instead, think about how that restriction will make you think more creatively and do more with what you have. 

Look at Your Competition

One of the most effective things you can do when you’re looking at what digital marketing channels to use is to take a look at what the competition is doing. What are they doing, and what channels are they using? As they’ll have similar audiences to you, this is really useful info. 

“When you look at these marketing channels, you’ll get a good idea of what’s working for them,” says journalist Gerard Dearham, from Next Coursework and Dissertation Help. “You can use that knowledge to then make an informed decision for your business.”

See Where Your Audience Go

If you’re going to pick out digital marketing channels, then you’ll need to know where they already are online. What are they looking at online, and where do they go? This is something you should find out when you’re researching your audience in general. Knowing their age, gender, location, and so on should give you a good idea. 

When you know this, you’ll then know which digital media channels are going to give you more success. For example, if your audience skews younger, then a platform like TikTok would be best for you. 

Create Unique Content

Once you have your marketing channels up and running, you’ll want to make sure that you’re creating the very best content on them. Remember, you want customers to stick around, so creating unique and interesting content is the best way to make this happen. 

Think about what they may need from a brand like you. Will they benefit from feel-good content? How-to guides? User guides for your products? Remember each member of an audience is an individual, and they will all need something different from you. 

There are so many different digital marketing channels out there that it can be hard to decide which ones you should go for. There are ways of making sure you’re on the right track, though. Use this guide to help you pick the right channels, and make the most of them once you have them. 

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About The Author


George J. Newton is a writer. He focuses on tech in marketing.