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Branding Basics: Six Steps to a Successful Business Image

by / ⠀Startup Advice / December 2, 2012

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service…

What is a Brand?

by / ⠀Startup Advice / September 14, 2012

Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all together is the 4th dimension: time. In business, Brand is the 4th dimension. The first three are price, quality, and service. These are what your grandpa and his grandpa yapped about on front porches during heated discussions about Sears,…

How to Get Celebrities to Show off Your Brand

by / ⠀Finding Customers Startup Advice / July 1, 2012

Getting the attention of a celebrity or someone relevant in your market can be a huge advantage for your business. I was involved in very competitive high-tech startup companies for most of my career. These businesses were enormously challenging for reasons that would require lengthy dissertations; additionally; they had very long sales cycles. Overcoming these challenges has helped me maintain infinite patience with my own business. This has…

12 Ways To Make The World Fall In Love With Your Brand

by / ⠀Startup Advice / April 12, 2012

On February 16, 2011 The Borders Group announced that it had filed for Chapter 11 Bankruptcy protection, listing $1.275 billion in assets and $1.293 billion in debts. Within the boardroom of its Ann Arbor, Michigan headquarters were crisis talks of private equity investment, auctions, petitions, lease takeovers, bids and eventually, liquidation. Across America and the world, the brand’s lovers felt emotions that hollow the stomach, while business analysts focused…

The Key to Your Brand on Social Media: Enrich the User’s Voice

by / ⠀Finding Customers Startup Advice / March 2, 2012

The rise of social media is transforming the way ads are distributed online.  The online publishers who get the most attention, and generate the most engagement, are no longer big media properties.  They are internet celebrities on Twitter or Facebook, and, more importantly, they are the long tail of every-day social media users, who know their connections personally and engage in two-way conversations. This evolution of online influence…

Build a Brand: The Single Most Important Thing You Can Do With Your Business

by / ⠀Finding Customers Startup Advice / March 6, 2011

In our consumer driven, flat and hyper-competitive world, there are plenty of companies out there supplying every possible kind of product/service to a market hungry for more. However, while it is true that most of these companies will profit accordingly, it is the ones that create a brand, and develop a loyal group of clients, that will catapult their revenues toward the upper echelon of the bell curve.…

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