business best practices

What Makes a Successful Online Marketing Strategy?

by / ⠀Entrepreneurship / November 17, 2021
An online marketing strategy is a plan of action designed to attain specific goals. Every successful plan features four major components.

According to DataReportal, six out of ten people worldwide depend on the internet for information. Their 2021 report shows that more than 60% of the global population is now online. These statistics demonstrate that growing an online presence is essential, which means that creating a marketing strategy is a must for any modern business. This strategy is vital for driving traffic to your page, gain leads to be…

Best Practices for Funding Your Startup

by / ⠀Entrepreneurship Funding / October 29, 2021
When funding your startup, your goals may be modest or expansive; either way, you'll want to start off on the right financial footing.

When funding your startup, your goals may be modest or expansive; either way, you’ll want to start off on the right financial footing. Funding a startup may seem either easy or daunting. Much depends upon your previous experience with finances. Entrepreneurs who have dealt with financial matters in the past may find some of the following advice superfluous. On the other hand, those with little to no financial…

Identifying the Five Main Types of Unfair Competition

by / ⠀Startup Advice / February 5, 2021

With hundreds of businesses trying to get the same market demographic, keeping your company or brand top of mind among the competition is important. Identifying the main types of unfair competition can help your business in many ways.  While competition in the business world is common and expected, certain types of competition cross the line into illegal territory. The Federal Trade Commission recognizes unfair competition practices as unauthorized…

The 3 Ways To Future-Proof Your Organization

by / ⠀Startup Advice / December 17, 2012

It all started with a simple question: “What in the world was going on with the world?” It wasn’t a small or easy-to-answer question, but it was fairly straightforward. When I looked at the world of work and the business marketplace, I could feel that something was different. Something had changed. You’ve probably noticed this, too. Strategies that used to be tried and true now seemed flimsy and false. Business models that…

Maximizing Your Resources and Minimizing Your Risks

by / ⠀Startup Advice / December 3, 2012

Most of the time, an entrepreneur starts off as a small start-up with limited resources and a lot of constraints. Compared to other big and established companies, the need to maximize your resources and minimize your risks becomes even greater. Your resources include your employees, inventory, cash flow, property, and other infrastructure such as IT software and hardware.  Each of these has its own functions/benefits, and at the…

Take Your Business from Clunk to Cash

by / ⠀Startup Advice / November 30, 2012

Remember 2009’s so-called “Cash for Clunkers” federal program? The idea behind the initiative was that car owners would bring in their crappy cars – their clunkers – and receive incentives to purchase a shiny, new ride. There was some argument as to whether the program was a success or a failure. There’s no argument that my 10 favorite business sayings – my “Klunkisms,” if you will – will…

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