company branding

3 Strategies That Will Help You Disaster-Proof Your Brand

by / ⠀Startup Advice / August 2, 2019

JetBlue hit major turbulence in 2007, when an enormous ice storm forced flight cancellations across the East Coast. Surely the airline couldn’t be blamed for this “act of God,” right? Wrong. While its competitors canceled flights promptly so their customers could wait out the delay comfortably at home, JetBlue dragged its feet. This resulted in passengers sitting on the tarmac for hours and snarled operations that lasted nearly…

3 Things Brands Should Be Doing to Prepare for Gen Z

by / ⠀Startup Advice / June 13, 2019

By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences between the people they meet online and the people they meet in person.…

Employee First Impressions Can Build a Sustainable Culture and Reputation

by / ⠀Startup Advice / January 25, 2013

Have you been through the hiring process in your organization?  Have you applied for a job at your company or worked with the temp agency that represents your company?  Have you analyzed the messages that are being sent out to those who have never even set foot in your offices or done any business with your organization?  If you haven’t, there’s no better time to start than now. …

5 Reasons To Start a Blog For Your Business

by / ⠀Startup Advice / December 2, 2012

Are you more comfortable buying products and  services from somebody you know? Or do you prefer to do business with a stranger who you’ve never met before? To be honest, most people are comfortable doing business with people they are sure they can trust, this is especially true if you conduct your business online. Starting a blog for your business is a great way to establish a connection…

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