company branding

Why is Gen Z Sensitive, and How to Prepare

by / ⠀Startup Advice / June 13, 2022

By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Why is Gen Z sensitive?  Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences between the people they meet online and the…