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What Empathy Isn’t: 5 Myths To Avoid

by / ⠀Career Advice Entrepreneurship / March 8, 2022
Is empathy more necessary now than it was previously? Perhaps. It's also likely that people are more aware of what others are going through.

Is empathy more necessary now than it was previously? Perhaps. It’s also likely that people are more aware of what others are going through. Empathy is all the rage these days, with millions of people reading about it, talking about it, blogging about it, and, most importantly, attempting to show greater empathy. Is empathy more necessary now than it was previously? Perhaps. It’s also likely that individuals are…

Communication Professionals Can Help with Leadership

by / ⠀Career Advice / March 4, 2022
Even though communication specialists are often in an excellent position to provide instruction in leadership, some may need drawing out.

Even though communication specialists are often in an excellent position to provide instruction in leadership, some may need drawing out. Providing critical, constructive communication to workers to foster development and retention is one of the most challenging issues that a new leader will encounter when taking on a leadership position for the first time. New leaders are often required to possess this ability and the ability to navigate…

Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021
Sticky web pages are far more likely to convert visitors into customers. Designing product pages with this in mind is easier than you think.

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

Why Healthy Internal Communication Helps Grow Your Business

by / ⠀Entrepreneurship Startup Advice / April 21, 2021
The Importance of Internal Communication in Business

Many companies invest significant time and resources in external communication and neglect internal communication altogether. Although, what many don’t realize is that an ongoing commitment to healthy internal communication helps build a strong team. Strong teams, in turn, drive business growth. Internal Communication Defined Internal communication isn’t primarily idle chatter around the water cooler. However, in the absence of a coordinated effort, that can certainly be one way…

Why the Startup Culture is Good For Businesses of Every Size

by / ⠀Startup Advice / January 24, 2013

Today’s business environment is fascinated by rags-to-riches startup stories. While the media is quick to cover the rise of companies like Facebook and Groupon, less attention is paid to what happens as organizations move from the startup phase to more established enterprises. In a company’s early days, roles tend to be more fluid, and executives are more open to experimentation with new products, marketing tactics, or other ideas.…

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