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Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

Why Healthy Internal Communication Helps Grow Your Business

by / ⠀Entrepreneurship Startup Advice / April 21, 2021

Many companies invest significant time and resources in external communication and neglect internal communication altogether. What many don’t realize is that an ongoing commitment to healthy internal communication helps build a strong team. Strong teams, in turn, drive business growth. Internal Communication Defined Internal communication isn’t primarily idle chatter around the water cooler. However, in the absence of a coordinated effort, that can certainly be one way that…

Why the Startup Culture is Good For Businesses of Every Size

by / ⠀Startup Advice / January 24, 2013

Today’s business environment is fascinated by rags-to-riches startup stories. While the media is quick to cover the rise of companies like Facebook and Groupon, less attention is paid to what happens as organizations move from the startup phase to more established enterprises. In a company’s early days, roles tend to be more fluid, and executives are more open to experimentation with new products, marketing tactics, or other ideas.…

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