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A Gritty Formula for Building an Online Audience (Where None Exists)

by / ⠀Entrepreneurship Startup Advice / December 10, 2020

When you have an existing online audience, the path to growing that audience is fairly straightforward. But when you have no audience to speak of, trying to build one up out of nothing can feel like an impossible challenge. In other words, it’s much harder to go from zero to 100 than it is to go from 100 to 1,000. Where do you even start? A Roll-Up-Your-Sleeves Strategy…

How The Dollar Shave Club Use Storytelling To Rock the Saving Industry

by / ⠀Blog Entrepreneurship / February 17, 2015

When Dollar Shave Club burst on to the scene in 2011, few could have predicted the destructive path they’d pave along the way. After all, they were going up against the likes of Gillette, so what chance did a lowly startup stand? Well, with some killer storytelling, and non-conforming approach, they had everything they needed. Their rather memorable video in 2012 prompted over 12,000 orders within 2 days, won…

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