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Consumer Marketing

Targeting Homeowners on Facebook: Pointers on Overall Strategy

by / ⠀Career Advice Finding Customers / June 11, 2021

Targeting homeowners on social media can prove to be something of a formidable task. Which platform? What time of day? Why are homeowners typically on social media in the first place? Despite plenty of negative news coverage, Facebook is still a widely used platform. Almost everyone you want to reach uses it, even if only occasionally. All around the world, it’s becoming quite rare to find someone who…

4 Things You Should Know About the Way Your Customer Shops

by / ⠀Finding Customers / January 22, 2013

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. That simple choice is an important element of consumer package goods marketing. There are different kinds of brand positioning. Overall position messaging may be at the macro…

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