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Consumer Marketing

4 Things You Should Know About the Way Your Customer Shops

by / ⠀Finding Customers / January 22, 2013

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. That simple choice is an important element of consumer package goods marketing. There are different kinds of brand positioning. Overall position messaging may be at the macro…

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