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conversion rates

6 Techniques to Improve Conversion Rates

by / ⠀Startup Advice / April 21, 2013

In 2012, online advertisers spent a grand total of over £64 billion, cementing the industry’s status as a cornerstone of modern marketing. With budgets for Internet advertising campaigns increasing across the board, many small businesses that are accustomed to low CPCs (cost-per-clicks) are growing increasingly worried about their margins. Internet-based advertising campaigns are renowned for their exceptionally strong return on investment. This is made possible by the fact…

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