email marketing

A/B Testing for Email Marketing: The Ultimate Beginner’s Guide

by / ⠀Finding Customers / December 9, 2021
The only way to be sure which subject line or copy will work best is through empirical testing. In email marketing, that means A/B testing.

Whenever you send a marketing email, you can’t hit undo. It’s gone. So it’s important to craft the perfect message from the start. The only way to know for sure which subject line or copy will work best, however, is through empirical testing. In email marketing, that means A/B testing. What is an email A/B test? Email A/B testing, a.k.a. email split testing, is a simple way to…

B2B Email Marketing Campaigns to Help Boost Your Brand

by / ⠀Finding Customers Personal Branding / September 14, 2021
B2B email marketing is one of the most effective strategies you can use to promote your brand. Here are several useful tips and examples.

Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…

Email Marketing Vs. Social Media Marketing: What, When, Why

by / ⠀Startup Advice / March 24, 2021
Email Marketing Vs. Social Media Marketing

Digital marketing is an ever-evolving field. When companies want a limited-time promotion, some choose email marketing while others go with social media marketing. However, email marketing and social media marketing have unique advantages that can help in achieving your promotional goals. Email Marketing Using email marketing strategies enables marketers to stay connected with a potential audience in a highly targeted and personalized way.  When should you use email…

How To Make $1 Million Writing Emails

by / ⠀Entrepreneurship / June 2, 2014

As many of my readers know, one of the ways that I make income is as a high-level copywriter and marketing consultant. I help 6 and 7-figure companies put together products and funnels that generate them LARGE amounts on money, very quickly. But when I talk about this with my friends and family….they really have no idea what that means. So today, I wanted to not only tell…

How to Avoid the Spam Filter in Your Email Marketing Efforts

by / ⠀Finding Customers Startup Advice / June 30, 2012

Email marketing is a great way to communicate with prospects as well as current and past clients. That being said, there is a lot that goes into sending a high quality, highly targeted email. Along with this, you have to concern yourself with spam filters. In other words, is your message going to make its way to the recipient? Or will a spam filter pick it off along…

Results of Our A/B Email Split. Was It Significant?

by / ⠀Startup Advice / March 28, 2012

Last Friday we sent out our first email to our list, and we got a tremendous response. Our open rate was 55% and our click-through rate was 24%. Frankly, that’s borderline unbelievable. For comparison, average open rates are around 20% and average click rates are around 3%. So we feel great about the response. We have two plausible explanations for the success, and it’s most likely a combination…

15 Email Marketing Solutions to Acquire and Retain Your Customers

by / ⠀Finding Customers Startup Advice / August 15, 2010

Email marketing is a great way to engage, retain and leverage your customers. Anyone from a small business to a large corporation can utilize email marketing to improve their business. There are many options out there today so it is important that you find the right one for your business. A well thought out campaign can lead to more customers and a more engaged customer base. Take the…

Increasing Revenue Through Email Marketing: Part 4 of 5

by / ⠀Finding Customers Startup Advice / March 3, 2010

As the leader of a business, a constant concern is always increasing revenue.  Of course the two primary ways to do this are to either increase the revenue current customers provide, or to increase your total number of customers.  The simplest and most direct way to reach your audience, and allow them to reach back, is through online media.  Continuing this 5 article series, I hope to enlighten…