Attention Young Entrepreneurs: How to Protect your Online Reputation

by / ⠀Startup Advice / May 6, 2013

As the Facebook generation grows up and once rowdy college kids morph into successful professionals, it becomes absolutely vital to maintain a positive online image. The last thing a successful entrepreneur needs is those crazy high-school pictures or embarrassing videos ranking at the top of Google for his or her name. Though it can be difficult to completely remove some material from the Internet, there are ways to…

Facebook Updates the News Feed: What it Means for Users, Startups, and the Future

by / ⠀Startup Advice / April 9, 2013

On March 7th, Facebook announced the biggest change to its popular News Feed feature since its launch in 2006. In the big announcement, Mark Zuckerberg compared Facebook to a newspaper: “Our mission is to give everyone in the world the best personalized newspaper in the world,” Zuckerberg said. In response to recent claims that Facebook has lost touch with its users, the updated News Feed is an attempt…

8 Reasons Why Your Company Needs a Social Media Manager

by / ⠀Startup Advice / December 29, 2012

Social Media is transforming the way the world does business. Today the implications are huge and the prizes are enormous for those businesses and individuals who use social media correctly. However, only a few organizations can actually show tangible results for their efforts on social media. Why? Most organizations jumped into the social media bandwagon without a strategy, a budget to sustain it, and a dedicated social media team!…

Twitter Vs Facebook

by / ⠀Startup Advice / December 11, 2012

Twitter is rising in popularity thanks to mobile users. Mobile users are not looking for the unlimited space of Facebook to express themselves. The 140 characters boundary of Twitter is more convenient for any mobile device user. The text message like appearance of Twitter is familiar and hence popular with mobile users. Facebook was not late to recognise this growing mobile market though. The social media giant reacted…

6 Ways to Use Name Reservation to Position Your Brand Online

by / ⠀Startup Advice / November 29, 2012

In the brick-and-mortar world, individuals and companies are investing a lot of time and money generating the best name and brand for their businesses. In the online world, it’s just as important to reserve a name for your product, brand, and/or business. This requires research, co-ordination, registration and documentation skills, and sometimes a bit of luck, too. Business leaders should continuously devote time and effort to reserving names…

How to Create a Media List for Free

by / ⠀Startup Advice / November 29, 2012

In my last post, I talked about how to create a public relations campaign on a shoestring budget. For this post, I’d like to provide insight on how to create a media list for free. I am a Publicist and when I first started my company, The NetworkFAM, I knew that I would need excellent media contacts in order to land press coverage for my clients. Since I…

Top Tips for using LinkedIn, Facebook and Twitter for Business

by / ⠀Finding Customers Startup Advice / August 9, 2012

With the global economy as it is, new methods of social marketing are becoming well known, with many new businesses and marketing companies embracing it as a way to spread the word in a more reliable, consistent, and cost-effective way. While older values such as trust are just as important as always, newer trends in digital marketing are appearing, allowing small businesses more opportunity to stand out from…

The 5 Values Mark Zuckerberg Built Facebook On

by / ⠀Startup Advice / February 2, 2012

In Facebook’s SEC filing there was a letter written by Mark Zuckerberg talking about the company. In that letter he outlined the 5 core values he built Facebook on and plans to continue focusing on as the company goes public. All 5 of these values can be taken and applied to any company today. The following is the excerpt from the letter where we get a look into…

Infographic: Facebook Failures and Missteps on the Road to IPO

by / ⠀Startup Advice / February 2, 2012

You’ve probably heard that Facebook filed for its $5 billion IPO yesterday. While it may seem that Facebook has done nothing but sky-rocket to success we often forget about all the controversy and failed initiatives by the company. Mark Zuckerberg and his team have rolled out many versions and features since the sites launch in 2004. We found this great infographic from wordstream that highlights some of the…

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