generation y

Brand Matters: Guide to Efficient Trademark Registration Applications

by / ⠀Startup Advice / November 28, 2011

Most entrepreneurs and business owners generally understand the concept that applying for trademark registration with the United States Patent and Trademark Office (USPTO) is an important step toward building the business and protecting its image and goodwill. However, at least in my experience, these same people also tend to have certain common questions and misconceptions about the trademark registration application process, and the true benefits of federal trademark…

A Generation of No Excuses

by / ⠀Startup Advice / July 11, 2011

As the children of baby-boomers, we have all heard the stories of the preceding generation that worked hard. They walked miles through the snow to get to work and school. They had to actually go to the library and rent books to learn. They were the generation that didn’t have what we have. Decades later, the offspring of the baby boomers live in a world of constant connectivity,…

The 4 Traits That Make Generation Y Awesome

by / ⠀Startup Advice / October 13, 2010

The conversation about Gen Y and their habits never stops. There is always someone out to bash them and then there is always someone ready to stand-up for them. Over at Fast Company there was a great article from the CEO of Do Something, Nancy Lublin. Nancy discusses how she is proud that most of her staff at Do Something are made up of this generation. The real…

Is Gen Y the Most Narcissistic Generation Ever?

by / ⠀Startup Advice / September 14, 2010

Self-confidence is good but to much can be a bad thing. A recent article on The Harvard Business Review shows that Generation Y may be the most narcissistic generation ever. The articles takes an excerpt from The Narcissism Epidemic saying: “We found that… college students in the 2000s were significantly more narcissistic than Gen Xers and Baby Boomers in the 1970s, ’80s, and ’90s. The Boomers, a generation…

Why Are So Many People in Their 20s Taking So Long to Grow Up?

by / ⠀Startup Advice / August 31, 2010

A study done recently showed that today’s generation is taking longer then ever to reach what traditionally is defined as adulthood. An article in the New York Times covered this study and tried to figure out why this generation is growing up so slowly. The article shows some interesting facts ” The 20s are a black box, and there is a lot of churning in there. One-third of…

Generation Y Rejects the Old and Creates the New

by / ⠀Startup Advice / August 6, 2010

The world seems to be a depressing place as of late. Headlines all across the world scream about earthquakes, oil spills, famine, and political unrest. Being surrounded by so much negativity can bring a person down easily, but this generation is different. Generation Y is often called out by their elders, labeled as lazy, spoiled, or leaning on a sense of entitlement. Sure there are a few bad…

3 Simple Rules for Selling in the New Economy

by / ⠀Finding Customers Startup Advice / August 3, 2010

Every entrepreneur knows that the key to a thriving business is sales. Without it, cash flow dries up, checks turn to rubber, and heads roll. With it, few things are impossible. The challenge for most entrepreneurs is understanding how to sell what they offer. Throughout the years, the sales gurus of our parents’ generation have offered their conventional wisdom about “building rapport” and “explaining the features”. In the…

Increase Profits By Engaging the Next Generation of Top Talent

by / ⠀Startup Advice / April 14, 2010

As a young CEO, employee retention is surely on your mind and the single largest factor affecting your business.  This will further be compounded with the rate at which baby boomers (born between 1946 and 1964) will retire over the next decade.  While the perception is that the youngest, newest members of the workforce – the Generation Y, Generation Next or the Millennials (born between 1982 and 2000)…

Dear Baby Boomers: A Message From Gen Y

by / ⠀Startup Advice / March 9, 2010

Dear Baby Boomers, I know you’re not my biggest fan. I’m one of those pesky GenY twenty-somethings that you’ve called “cocky,” “lazy,” and “incompetent.”  It appears our generation has hit a nerve, really gotten under your skin.  Well, I am writing to you because I feel like we’ve gotten off on the wrong foot. Please hear me out. I’ve thought long & hard about what it must be…

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