The Resurgence of Word of Mouth

by / ⠀Finding Customers Startup Advice / September 13, 2010

I’ve always found it interesting how certain cultural trends come and go in almost a cyclical pattern. For instance, something that was “cool” five years ago may not be anymore (sorry Myspace).  While something that was “in” during the 80’s and has already stopped being cool, is now once again the latest fashion (think skinny jeans, leggings, and neon colors). Our culture is always changing yet we continue…

Five Guerrilla Marketing Weapons That Helped Increase My Business Without Spending Any Money

by / ⠀Finding Customers Startup Advice / August 10, 2010

The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR, and design firm. I discovered that the old ways of doing business were just not working in the “new economy. ” I was used to charging $5000 or more a month on retainer without anyone batting an eye as they saw the…

Why You Should Kill Your Marketing Budget!

by / ⠀Finding Customers Startup Advice / August 5, 2010

Over the past 9 months Blazetrak has taken on shapes and directions that we could not have predicted in a million years.  Some things we thought would happen have yet to happen, and some things we thought were total long shots have fallen completely into place.  One thing is for sure, Twitter’s power is our greatest asset and by far the most unpredictable.  First a little background: Our business is based…

3 Simple Rules for Selling in the New Economy

by / ⠀Finding Customers Startup Advice / August 3, 2010

Every entrepreneur knows that the key to a thriving business is sales. Without it, cash flow dries up, checks turn to rubber, and heads roll. With it, few things are impossible. The challenge for most entrepreneurs is understanding how to sell what they offer. Throughout the years, the sales gurus of our parents’ generation have offered their conventional wisdom about “building rapport” and “explaining the features”. In the…

Why Your Company Needs to be Social

by / ⠀Startup Advice / July 21, 2010

Once simply a platform to connect with old friends and share thoughts, pictures and status updates, social networking sites have turned into an empowering place for companies to give information and instantaneously receive feedback from customers. Tapping into this powerful and niche world, big businesses, small start-up companies, bands and personas are beginning to understand the important role that social networking sites hold on their individual successes. According…

Using Apps in Web 3.0 Marketing

by / ⠀Finding Customers Startup Advice / July 14, 2010

Let’s look at how to use apps in your Web 3.0 marketing. In these instances of apps, we are looking for software tools, add-ins and fun programs that help us accomplish a few things: Increase the relationship building among your prospects/client Aid in the experience your prospects/clients receive Make communication easier and faster Help with the fun factor in your marketing Twitter Apps One of the biggest problems…

How to Use CNN's iReport to Market Your Company

by / ⠀Finding Customers Startup Advice / March 17, 2010

Photo via CNN.com File it under trendy but true: Online video will be a transformative marketing tool for entrepreneurs in 2010. Online viewers consumed 33.2 billion videos in December alone, with the average viewer taking in nearly 190 per month last year, according to recent statistics from comScore. That represents a staggering 2 billion jump in total videos watched from just a month before. Multimedia represents an increasingly…

Increasing Revenue Through Email Marketing: Part 4 of 5

by / ⠀Finding Customers Startup Advice / March 3, 2010

As the leader of a business, a constant concern is always increasing revenue.  Of course the two primary ways to do this are to either increase the revenue current customers provide, or to increase your total number of customers.  The simplest and most direct way to reach your audience, and allow them to reach back, is through online media.  Continuing this 5 article series, I hope to enlighten…

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