In recent years, mobile marketing has been a game-changer. A scant 15 years ago, the average customer would never have considered using a simple tap to access services. However, the rise of smartphones and mobile applications has radically altered the digital landscape of businesses. The importance of mobile applications is clear in today’s technology and customer-driven economy. Likewise, feature-rich and user-friendly applications have aided businesses in creating rapid…
Are you guilty of saying the phrase, “Someone should create an app for that?” I know I am. Many people have a great idea for an app, but don’t know how to get it developed. The inspiration for this article was a conversation I had with a guy at a coffee shop. We discussed an idea he had for an app similar to Tinder. He prefaced telling me…