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4 Guidelines to Finding the Right Small Business Marketing Strategy

by / ⠀Entrepreneurship Startup Advice / July 13, 2021

Marketing in our online era is a dynamic and ever-evolving landscape. Choosing the right small business marketing strategy can help you introduce your products and services to the public through digital influencers, promotions, advertisements, and the like. There’s no shortage of options…the problem is finding the ones that will work best for you. What’s the best approach to a small business marketing strategy? Your marketing strategy is a…

6 Straightforward Ways to Build Brand Credibility

by / ⠀Personal Branding Startup Advice / November 4, 2020

When it comes to building a brand and amassing a loyal following of customers and “raving fans,” credibility is everything. Your brand must be seen as trustworthy and credible, otherwise your company’s foundation will reflect nothing more than a house of trembling cards. The big question is, how do you establish credibility when you’re still relatively unknown in the larger marketplace? 6 Brand Credibility Tips and Techniques Credibility…

Build Your Personal Brand Online or Risk Losing Control of It

by / ⠀Personal Branding Startup Advice / January 10, 2012

Before the Internet, when Gatorade advertised itself as “energizing,” or when Folgers claimed to have “better flavor,” there was nowhere to easily verify these claims aside from people you knew personally, and even they might only know as much as you did. Occasionally there might be a story on the 6 o’clock news about a product, but they were rare and if you missed in then you’d never…

Top 5 Trademark Disputes of 2011

by / ⠀Startup Advice / December 16, 2011

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for settling its long-standing dispute with Twittad and finally putting itself in line to…

5 Easy Ways to Build Your Digital Reputation

by / ⠀Startup Advice / August 20, 2010

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to…

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