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small business marketing

Growing Your Small Business: 4 Best Ways to Organize Video Content

by / ⠀Entrepreneurship Startup Advice / February 7, 2022
Video content must be well-organized to illustrate your points to audiences and meet your marketing objectives. Here are some best practices.

For many most savvy marketers, video marketing is an essential strategy they must have to cut through the crowded digital noise. Whether it’s a detailed product demo or simply an entertaining video clip, today’s marketers make sure they leave no stone unturned when it comes to attracting audiences’ attention using engaging content. It should come as no surprise that as many as 86% of marketers have now relied…

How to Create an Effective Ad Campaign for Your Business

by / ⠀Entrepreneurship Finding Customers / December 1, 2021
Running an effective ad campaign takes plenty of effort, which is why it might be wise to think about hiring a professional Google Ads agency.

When you’re a small business owner, there are many things you can do to promote your brand. Many start off by creating their own ad campaign from scratch. However, when operating on a tight budget, sometimes there isn’t much money left to spend on Google Ads. And Google Ads is exactly where you need to spend your money because, on average, it generates two dollars for every dollar…

Startups: 7 Tips for Hiring a Content Writer for Your Digital Marketing

by / ⠀Finding Customers Startup Advice / July 28, 2021
Hiring the right content writer can help you achieve the results you need for your digital marketing and your business. Here are seven tips.

Content writing is important for your digital marketing; hiring the right content writer will help draw the desired attention to your business. It follows that if you desire the right type of attention for your business — via digital marketing — it’s crucial that you hire a talented, capable content writer. Content writing is not as simple as some would think. It takes the right type of content…

Small Business Owners Ask These Content Marketing Questions

by / ⠀Blog / March 11, 2021
common Content Marketing Questions

In 1996, Bill Gates introduced the term “content is king”. Over the past 25 years, this term has taken on a new meaning as technology and consumer behaviors have evolved. So what does “content is king” mean today? And more specifically, what does it mean for the small business owner? For those who are running a small business, there are a few content marketing questions commonly asked. Let’s…

10 Things to Improve Your Small Business Marketing Results

by / ⠀Finding Customers Startup Advice / July 23, 2009

1. Marketing is as much an art as it is a science. Plan, test, execute, and measure, but never be surprised by uncertainty and change. In our eagerness to measure and declare return on investment for all marketing spends, we often forget that humans are unpredictable. As such, we can’t always predict a market reaction or group think. Testing helps minimize the chances of this but historically it…

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