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Translate a CEO’s Story Using the Principles of Global Marketing Strategy

by / ⠀Entrepreneurship / November 19, 2021
When it comes to branding, storytelling is everything. The trick is to translate your CEO's story into something more widely accessible.

When it comes to branding, storytelling is everything. The trick is to translate your CEO’s story into something more widely accessible. We, as a society, love stories because they help us understand ourselves and the rest of the world. With company leaders constantly being scrutinized, CEOs have to step up to the challenge of embodying their company’s brand. But does CEO branding matter? We know that if the…

The Art of StorytELLING

by / ⠀Entrepreneurship Podcast / June 19, 2015

In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy “junk” worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this? Simply put, making a killer profit wasn’t their point. I believe the point was to reveal the value of StorytELLING in the process…

How The Dollar Shave Club Use Storytelling To Rock the Saving Industry

by / ⠀Blog Entrepreneurship / February 17, 2015

When Dollar Shave Club burst on to the scene in 2011, few could have predicted the destructive path they’d pave along the way. After all, they were going up against the likes of Gillette, so what chance did a lowly startup stand? Well, with some killer storytelling, and non-conforming approach, they had everything they needed. Their rather memorable video in 2012 prompted over 12,000 orders within 2 days, won…

Tell Your Story, Sell Your Brand

by / ⠀Startup Advice / April 16, 2013

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what separates bad books from good or boring speeches from the enthralling also sets the best companies apart from the rest. The greatest of companies are also great storytellers. Tom’s Shoes has gained…

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