storytelling

Translate a CEO’s Story Using the Principles of Global Marketing Strategy

by Ofer Tirosh / ⠀Entrepreneurship / November 19, 2021

When it comes to branding, storytelling is everything. The trick is to translate your CEO’s story into something more widely accessible. We, as a society, love stories because they help us understand ourselves and the rest of the world. With company leaders constantly being scrutinized, CEOs have to step up to the challenge of embodying their company’s brand. But does CEO branding matter? We know that if the…

The Art of StorytELLING

by Matt Wilson / ⠀Entrepreneurship• Podcast / June 19, 2015

In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy “junk” worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this? Simply put, making a killer profit wasn’t their point. I believe the point was to reveal the value of StorytELLING in the process…

How The Dollar Shave Club Use Storytelling To Rock the Saving Industry

by Matt Wilson / ⠀Blog• Entrepreneurship / February 17, 2015

When Dollar Shave Club burst on to the scene in 2011, few could have predicted the destructive path they’d pave along the way. After all, they were going up against the likes of Gillette, so what chance did a lowly startup stand? Well, with some killer storytelling, and non-conforming approach, they had everything they needed. Their rather memorable video in 2012 prompted over 12,000 orders within 2 days, won…

How a Marketer Discovered The Wonder of Brand Storytelling

by Matt Wilson / ⠀Entrepreneurship / December 26, 2014

I’m sure you’ve had the kind of meeting with a perspective new client where you walk in full of ideas and excitement, share your genius in all its detail, only for them to stare back with an element of… hmmm, what’s the word… nothingness? “I think Linkedin is the platform for you, but before we do anything, I need to figure out who you are, and what makes…

Tell Your Story, Sell Your Brand

by Matt Wilson / ⠀Startup Advice / April 16, 2013

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what separates bad books from good or boring speeches from the enthralling also sets the best companies apart from the rest. The greatest of companies are also great storytellers. Tom’s Shoes has gained…

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