target audience

Why Facebook Unlikes Mean You’re on the Right Track

by / ⠀Entrepreneurship / May 5, 2014

  When I first started my business, I would take anything I could get. I wanted any customers that would work with me, I wanted plenty of speaking opportunities, and I wanted a lot of social media attention. But a funny thing happened. The further along I went in my business, the more I actually repelled people, rather than attracted them. People would tell me within two minutes…

Three Laws Of Startup Success

by / ⠀Startup Advice / December 13, 2012

Starting a business is much like climbing a tree, you must start at the bottom and it’s very likely you may fall a few times before you get to the top. The simple fact is that you will make mistakes.  However, the way that you handle these mistakes is usually a clear indication of how well your business will ultimately do. Not every little speed bump you come…

Branding Basics: Six Steps to a Successful Business Image

by / ⠀Startup Advice / December 2, 2012

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service…

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