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Duolingo and Viral Businesses on TikTok: What Businesses Can Learn

by / ⠀Entrepreneurship Social Media / May 4, 2022
TikTok is a popular entertainment app that can be beneficial for businesses, too. Here's how young businesses can leverage the platform.

If you’re a TikTok user, it’s improbable that you haven’t heard about Duo, the green owl mascot. In fact, the green mascot has managed to attain the attention of even those not on the platform. And the most interesting thing is that Duo is a marketing gimmick for a language learning company, Duolingo. It’s not like this is the debut of the education tech company on the platform.…

Putting Video to Work For Your Small Business

by / ⠀Startup Advice / December 21, 2018
putting video to work

Textual content has a place in digital marketing, but in terms of efficacy, it’s quickly taking a back seat to visual content. In particular, video content is rising to prominence as a powerful medium through which small businesses can engage and convert viewers into customers. Why Putting Video to Work for your Small Business Matters Video isn’t just another type of content – it’s the highest returning content…

A Technologist’s Quest to Change the World: Casey Pugh Interview

by / ⠀Entrepreneur Interviews / May 4, 2015

“I want to work on things that have the potential to change the world.” We all have the ability to change the world in one way or another. For those in technology, it’s often more feasible than in other fields, but that doesn’t mean it comes easily. Many of the world’s best technologists remain behind the scenes while CEOs and their entrepreneurial counterparts receive the spotlight. There are…

Video: Time is Your Most Valuable Asset. How to Make More of It

by / ⠀Entrepreneurship / November 11, 2013

  American Express Open Forum recently launched a video series interviewing successful business owners called “Inside Successful Small Business”. As part of this series they talked with Jessica Banks and Mihae Mukaida, founder of  Rock Paper Robot. Specifically they talked with the founders about knowing when to outsource certain tasks to experts to free up your own time. Key: You can make more money but you can’t make…

Video: The Key to Business Growth and Success – Empower Your Employees

by / ⠀Entrepreneurship / November 9, 2013

  American Express Open Forum recently launched a video series interviewing successful business owners called “Inside Successful Small Business”. As part of this series they talked with Eddie Kreinik, founder of AdSpace Ink. Specifically they talked with Eddie about the problems of micromanaging and instead empowering employees and letting them do their jobs. Key: You have to empower employees and let them do their jobs. By doing this…

Video: What if You Business Plan Isn’t Working? Change It!

by / ⠀Entrepreneurship / November 8, 2013

  American Express Open Forum recently launched a video series interviewing successful business owners called “Inside Successful Small Business”. As part of this series they talked with Angela Jia Kim, founder of Savor Spa. Specifically they talked with Angela about realizing a failure and how to tackle that failure to turn it into something great. Key: No matter how great you think your business plan is you will…

Video: The Wine Cellars Founder on the Importance of Your Local Community

by / ⠀Entrepreneurship / November 7, 2013

  American Express Open Forum recently launched a video series interviewing successful business owners called “Inside Successful Small Business”. As part of this series they talked with Renee Rowe, founder of The Wine Cellars. Specifically they talked with Renee about the importance of your local community when it comes to the success of your business. Key: Small business is all about your neighborhood. It’s very important to be…

Video: Dos Toros Founders Discuss the Key to Expanding a Business Correctly

by / ⠀Entrepreneurship / November 5, 2013

  American Express Open Forum recently launched a video series interviewing successful business owners called “Inside Successful Small Business”. As part of this series they talked with Oliver and Leo Kremer, founders of Dos Toros. Specifically they talked with the founders about the risks of expanding their business and how other business owners should do it. Key: You have to expand at your own pace. Expanding too quickly…

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