The Key to Your Brand on Social Media: Enrich the User’s Voice

by / ⠀Finding Customers Startup Advice / March 2, 2012

The rise of social media is transforming the way ads are distributed online.  The online publishers who get the most attention, and generate the most engagement, are no longer big media properties.  They are internet celebrities on Twitter or Facebook, and, more importantly, they are the long tail of every-day social media users, who know their connections personally and engage in two-way conversations. This evolution of online influence…

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