word of mouth

Building Your Business Through Word of Mouth

by / ⠀Finding Customers Startup Advice / January 4, 2012

Word of Mouth (WOM) and Buzz Marketing are two of the most sought after outcomes for anyone trying to gain exposure for their product or service.  Over the years I have built an extensive WOM chain for my boating business, which has led me to gain roughly 95% of my new business each year through positive word of mouth alone.  WOM and Buzz Marketing can be your best…

The Resurgence of Word of Mouth

by / ⠀Finding Customers Startup Advice / September 13, 2010

I’ve always found it interesting how certain cultural trends come and go in almost a cyclical pattern. For instance, something that was “cool” five years ago may not be anymore (sorry Myspace).  While something that was “in” during the 80’s and has already stopped being cool, is now once again the latest fashion (think skinny jeans, leggings, and neon colors). Our culture is always changing yet we continue…

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