What I Wish I Knew Before Starting My Company

by / ⠀Blog / June 20, 2025
Starting Hawke Media over a decade ago was one of the most transformative experiences of my life. If I could go back in time and give myself advice, there are crucial insights I’d share that would have saved me years of learning the hard way. The most important truth about entrepreneurship is this: as a founder, it never ends. There is no finish line. There’s no “clocking out” at the end of the day. The responsibility follows you everywhere – during dinner with friends, on vacation with family, and even in those quiet moments before sleep.

The Never-Ending Journey

When I launched my company, I naively believed that at some point, I’d reach a stage where things would run smoothly without my constant attention. I was wrong. You’re “on” until the moment you’re no longer doing it. This isn’t just about working long hours; it’s about the mental and emotional investment that never switches off.

This reality forces you to make a critical decision early: you must build an organization that you want to be deeply connected to. Your business needs to serve you as much as you serve it. If the company you’re creating doesn’t align with your values, interests, and lifestyle goals, the never-ending nature of entrepreneurship will eventually crush you.

 
 
 
 
 
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The Ownership Gap

One of the hardest lessons I’ve learned is that nobody will ever care about your business as much as you do. This isn’t pessimism – it’s reality. Your employees, even the most dedicated ones, simply don’t have the same stake in the outcome.

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Consider the fundamental difference in risk:

  • For your employees: The worst-case scenario is finding another job
  • For you: Your dream, financial security, and identity are all on the line

This isn’t a criticism of employees. They didn’t start the company. They don’t own the equity. It’s not their “baby.” Even your most passionate team members go home at night and think about things other than work. You rarely have that luxury.

Turning Burden Into Opportunity

While this might sound discouraging, I’ve come to see it as an opportunity rather than a burden. When you accept that the ultimate responsibility rests with you, it brings clarity to your decision-making.

This understanding has helped me in several ways:

  1. It forced me to build systems that work without my constant input
  2. It helped me identify truly aligned team members who share my vision
  3. It pushed me to create boundaries that protect my energy and focus

The gap in investment between you and everyone else isn’t something to resent – it’s something to leverage. It enables you to understand how to execute effectively, find your place in the world, and gain clarity on what you need to do next.

Embracing the Founder’s Path

I’ve found peace in accepting that my company is an extension of myself. Rather than fighting against the never-ending nature of entrepreneurship, I’ve learned to build a business that energizes rather than depletes me.

If you’re just starting your founder journey, remember this: the company you build will become intertwined with your identity. Ensure it’s something you’re willing to think about constantly, discuss frequently, and work on indefinitely.

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The founder’s path isn’t for everyone, and that’s okay. But if you choose it, go in with your eyes open. Build something that serves your vision, aligns with your values, and makes the never-ending journey worthwhile.


Frequently Asked Questions

Q: How do you maintain work-life balance as a founder?

Work-life balance, as traditionally defined, doesn’t exist for founders. Instead, I focus on work-life integration. I built my company in a way that aligns with my personal values and interests, so the lines between work and life become less distinct but more harmonious. Creating strong systems and a reliable leadership team helps create space for personal time.

Q: What’s the biggest misconception about entrepreneurship?

The biggest misconception is that there’s an “arrival point” where everything becomes easy. Many first-time entrepreneurs believe that after reaching certain milestones (funding, profitability, team size), the burden will lighten. In reality, the challenges just evolve. Success doesn’t reduce your involvement—it changes the nature of what you’re involved in.

Q: How do you find employees who will care about your business?

While no employee will care exactly as you do, you can find team members who deeply connect with your mission. Look for people who demonstrate an ownership mentality in their previous roles. Create incentive structures that align their success with the company’s success. Most importantly, be transparent about your vision so they can genuinely buy into what you’re building.

Q: When is the right time to step away from your company?

The right time varies for every founder. Some entrepreneurs are happiest building and launching, then moving to the next venture. Others find fulfillment in guiding their company through decades of growth. The key is honesty with yourself about what energizes you. If you’ve built a strong leadership team and find yourself more drained than inspired by your role, it might be time to consider a transition.

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Q: How do you prevent founder burnout?

Preventing burnout starts with building a company that aligns with your personal interests and values. Beyond that, I’ve found it essential to identify the aspects of the business that energize rather than drain me, and to delegate everything else when possible. Creating clear boundaries around communication, taking authentic vacations (even if brief), and maintaining physical health are non-negotiable practices that help sustain the marathon of entrepreneurship.

About The Author

Erik Huberman

Erik Huberman is the founder and CEO of Hawke Media, a highly successful marketing agency that has helped scale over 5,000 brands worldwide and is valued at more than $150 million. Under his leadership, Hawke Media continues to set the standard for innovative, data-driven marketing solutions.

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