Why Hawkfest Will Be The Marketing Event of the Year

by / ⠀Blog / September 5, 2025
We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely changed the trajectory of business. But something different is brewing with Hawkfest this year — something that has me genuinely excited. When we first conceptualized Hawkfest at Hawke Media, our vision wasn’t just another industry gathering with the same recycled panels and lukewarm coffee. We wanted to create an experience that would bring together the brightest minds in marketing, entrepreneurship, and business growth in an environment that fosters real connection. The response has been overwhelming. So much so that we’re now facing a challenge I’m actually happy to have: we’re going to need a bigger island.

Why This Year’s Event Is Different

Marketing events often follow a predictable formula. You sit in a convention center, listen to speakers who may or may not deliver value, collect some business cards, and head home with a notebook full of ideas that rarely see implementation. Hawkfest breaks this mold in several key ways:
  • The island setting removes attendees from their daily environment, allowing for deeper focus and connection
  • Our speaker lineup includes practitioners who are actively growing businesses, not just theorists
  • The format encourages meaningful networking, not just business card exchanges
What makes this particularly valuable is the opportunity to step away from your business to work on it, rather than in it. This perspective shift alone can spark innovations that wouldn’t emerge in your day-to-day operations.
 
 
 
 
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The Power of Community in Marketing

Marketing doesn’t happen in a vacuum. The most successful strategies emerge when smart people with different perspectives come together to share what’s working right now. This is especially true in today’s rapidly changing digital landscape.
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At Hawkfest, we’ve designed an environment where:
  1. CMOs can connect with founders to understand business challenges holistically
  2. Agency leaders can share tactical insights that are driving results across industries
  3. Entrepreneurs can find partners who complement their vision with execution expertise
These connections often lead to collaborations that extend far beyond the event itself. I’ve watched businesses transform after their teams attended previous Hawkfests, implementing strategies they would never have discovered in isolation.

Why You Should Secure Your Ticket Now

The warning that we need “a bigger island” isn’t just clever marketing – it’s a reality. We’re seeing unprecedented demand for this year’s event, and for good reason. The value proposition is clear: connect with the right people, learn actionable strategies, and do it all in an environment designed for both productivity and enjoyment. For marketing leaders and entrepreneurs, the ROI of attending goes beyond the knowledge gained. It’s about the relationships formed, the partnerships created, and the perspective shifts that occur when you step outside your normal environment. Having built and sold multiple businesses before founding Hawke Media, I understand the importance of these connection points in an entrepreneur’s journey. Sometimes, the right conversation with the right person at the right time can completely change your business trajectory. That’s the opportunity Hawkfest represents – but only if you can get in. With tickets selling faster than anticipated, securing your spot now isn’t just recommended – it’s necessary. The island is calling. The community is gathering. The only question is whether you’ll be there when marketing history is made.
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Frequently Asked Questions

Q: What makes Hawkfest different from other marketing conferences?

Hawkfest stands apart through its island setting that removes distractions, allowing for deeper connections. Unlike traditional conferences, we focus on bringing together active practitioners rather than theorists, and our format prioritizes meaningful relationship-building over superficial networking. The environment is specifically designed to help you work on your business strategy, not just collect tactics.

Q: Who typically attends Hawkfest?

Our attendees include CMOs, agency leaders, founders, entrepreneurs, and marketing professionals across various industries. What unites them is a desire for growth and innovation in their marketing approaches. The diversity of perspectives creates a unique ecosystem where cross-industry insights flourish.

Q: Why is Hawkfest selling out so quickly this year?

The accelerated ticket sales stem from strong word-of-mouth from previous attendees who experienced tangible business growth following past events. Additionally, our speaker lineup this year is particularly strong, and marketing professionals are increasingly recognizing the value of immersive learning experiences over traditional conference formats.

Q: What kind of ROI can attendees expect from Hawkfest?

Beyond the tactical marketing knowledge gained, attendees typically report three main returns: strategic partnerships that develop from meaningful connections, breakthrough ideas that emerge when removed from daily operations, and renewed clarity on business direction. Many past participants have implemented strategies that significantly impacted their growth trajectory within months of attending.

Q: How can I maximize my experience at Hawkfest?

Come with specific goals but remain open to unexpected opportunities. Prepare questions for speakers in advance, but also leave room in your schedule for spontaneous conversations. Consider bringing team members who complement your skill set to capture different insights. Most importantly, approach the event with a mindset of both contributing to and learning from the community.

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About The Author

Erik Huberman is the founder and CEO of Hawke Media, a highly successful marketing agency that has helped scale over 5,000 brands worldwide and is valued at more than $150 million. Under his leadership, Hawke Media continues to set the standard for innovative, data-driven marketing solutions.

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