Why Should Your Business Use Performance Planner

by / ⠀Startup Advice / December 26, 2022
business as performance planner calendars

Do you have a startup? Do you need a marketing tool that doesn’t cost a lot of money? Have you asked yourself why should your business use Performance Planner? Let’s look at this tool that can help startups and small businesses with finite resources.

What is Performance Planner?

While it is not a physical planner to write down all of your work and to-do lists, it is rather a digital marketing tool on Google that works with others such as AdWords. This is to make it quicker and more simple for businesses to have marketing on Google in the first place.

What is incredible about Performance Planner is that it allows you to forecast the ads in various marketing campaigns and searches and it downloads the data every day. Afterward, it then makes a simulation of important ads that have happened over several days. This allows the user to gain insight into their marketing as well as the various factors to take into account such as competition, past performance, how you perform over the year, and much more.

Why Use It?

So, why should your business use Performance Planner? Using Performance Planner is a fantastic way to ensure that the costs of your online marketing are not costing you. Plus, it can reveal tips on how to balance your budget.

Performance Planner uses something called machine learning. This requires the process of collecting and researching the data in order to make a better decision. Machine learning assists employers how to make possible changes and keeping the marketing within your grand vision for the company.

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What makes it so effective is that it can:

  • Use machine learning to give you the best possible insight into marketing campaigns.
  • Assists in making marketing campaigns that align with your budget.
  • Sees campaign possibilities for the seasons.
  • Gives different scenarios for different outcomes, allowing to experiment with what you think is best for the company.

How Do You Set It Up?

You are in luck with where to find Performance Planner because the useful tool is right there in your Google Ads account. It will then immediately begin selecting campaigns that meet its requirements. If you don’t see any of your marketing then that is because you are not meeting the criteria.

For eligibility, there is a list that you can check for on the google help site. But, all you need to ensure that it is working is:

  • You get over 3 clicks every week.
  • Using the bid strategies such as manual or enhanced CPC.
  • Gained 1 conversion in the last 7 days.
  • Have been running for at least 3 days.

If you can’t use Performance Planner it may be because:

  • The ads are running for less than 3 days.
  • You have no clicks or conversions.
  • Campaigns have been deleted.
  • Using a shared budget.

The Results

Performance Planner creates two assets for you to use. One is called the Plan Summary which lists the highs and lows of your metrics by the campaign. The other is called Ads Editor, it is a file that you upload to the Ads Editor, allowing you to make changes to things such as the budget.

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In all, you get:

Summary Graph: A simple chart tracking your performance. There are setting to allow you to see prospective futures.

Comparison Table: This table pays attention to the spending as well as collecting data. This makes it much more simple to see high growth in your marketing campaigns.

Compare Tab: Finally, this chart allows you to track the settings including ones that you have pre-made for the future as well as those from the past. Like the other two above, it is in an easy-to-read manner.


Why should your business use Performance Planner? Performance Planner is an easy-to-use digital marketing tool. This is a great way for those who are just getting started with a startup or just have a small, limited business that has been going on for a few years. Plus, with this tool being on Google, this makes it easy for teams to be on the same page and to work together on projects.

Consider using this tool for your own business. If you have a Google account, then you basically already have it! Use all the tools at your disposal, especially one that can give you a lot of help for the future prospects of your business.

About The Author

Tristan Anderson

Hello! My name is Tristan Anderson and I live in Manhattan, Kansas. I enjoy being in nature and animals. I am also a huge geek who loves Star Wars and has a growing collection.