Why The National Anthem Still Matters Today

by / ⠀Blog / September 13, 2025

Recently, I found myself reflecting on the opening lines of our national anthem. “Oh, say can you see by the dawn’s early light, what so proudly we hailed at the twilight’s last gleaming.” These words, written over 200 years ago, still resonate with me in profound ways.

As an entrepreneur who has built and sold multiple businesses, I’ve come to appreciate the symbolism of perseverance and hope embedded in these lyrics. The anthem describes a moment when, after a night of battle, the American flag was still flying—a powerful metaphor for resilience that applies to both our nation and our personal journeys.

The Entrepreneurial Connection

The national anthem speaks to me as an entrepreneur. That flag, still standing after a night of bombardment, mirrors what many of us face in business. We weather storms, face setbacks, and sometimes wonder if we’ll make it through the night. Yet, like that flag, we’re still there when morning comes.

I’ve experienced this firsthand. Before launching Hawke Media, I grew and sold other ventures. Each had moments when success seemed uncertain—my own “perilous fights.” But persistence paid off, just as it did for our young nation.

More Than Just a Song

The anthem isn’t just about patriotism—it’s about values that drive success in any field:

  • Resilience – Standing tall despite bombardment
  • Vision – Straining to see if what you value still stands
  • Pride – Taking genuine satisfaction in what you’ve built
  • Hope – Finding optimism even in the darkest moments

These qualities aren’t just American—they’re human. They’re what push us forward when giving up seems easier.

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Finding Your Flag

We all need something that represents our values and goals—our own flag to keep an eye on through difficult times. For some, it’s a company mission. For others, it’s family or personal growth.

My flag has always been creating value and helping others grow. When I built Swag of the Month or grew Ellie.com to seven figures in just four months, I was watching for that flag through the smoke of challenges. Was I still creating something worthwhile? Was I helping others succeed?

The dawn’s early light reveals what matters. After sleepless nights worrying about business decisions, that morning clarity shows whether your flag—your purpose—still flies.

The Modern Battle

Today’s battles aren’t fought with rockets and bombs but with market disruptions, economic uncertainties, and personal doubts. The question remains the same: Will what we value survive the night?

For entrepreneurs especially, this question haunts us. We pour ourselves into ventures, hoping they’ll withstand market forces beyond our control. We look anxiously for signs that our efforts matter.

This is why I believe the anthem’s opening lines speak to the entrepreneurial spirit. They capture that moment of uncertainty followed by relief and pride when you see your work has endured.

A Daily Practice

I’ve made it a practice to ask myself: What am I looking for at dawn? What would make me proud to see still standing after a difficult period?

This simple reflection helps me stay focused on what matters. It’s not just about business survival but about creating something worthy of pride—something that, like that star-spangled banner, inspires others.

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The next time you face uncertainty in your business or life, remember those opening lines. Ask yourself what flag you’re watching for and what would make you proud to see it still flying. Then fight for it with everything you have.

Because in the end, that’s what both entrepreneurship and the American spirit are about—the determination to ensure that what we value most still stands, no matter what battles we face.


Frequently Asked Questions

Q: How can the national anthem inspire business strategy?

The anthem emphasizes perseverance through adversity, which translates directly to business. It teaches us to focus on long-term vision rather than short-term setbacks, maintain pride in our work through challenges, and look for signs of success even after difficult periods—all crucial elements of sustainable business strategy.

Q: What does “finding your flag” mean in practical terms?

Finding your flag means identifying your core values and purpose—what you want to stand for regardless of challenges. Practically, this involves defining clear mission statements for your business, establishing personal values that guide your decisions, and creating tangible markers of success that help you measure progress toward meaningful goals.

Q: How do you maintain resilience during business challenges?

Maintaining resilience requires regular perspective checks, celebrating small victories, building support networks of fellow entrepreneurs, practicing self-care, and remembering past challenges you’ve overcome. Like watching for the flag at dawn, it’s about maintaining focus on what matters most while weathering temporary storms.

Q: Why is symbolism important for entrepreneurs?

Symbols provide mental anchors during turbulent times. They simplify complex emotions and goals into memorable images that can guide decision-making and provide motivation. Whether it’s a company logo, a personal mantra, or a metaphorical flag, these symbols help entrepreneurs maintain focus and communicate values to teams and customers.

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Q: How can reflection practices improve business leadership?

Regular reflection, like asking what you hope to see “at dawn,” improves leadership by clarifying priorities, preventing mission drift, identifying potential problems before they grow, and reconnecting you with your purpose. This practice helps ensure that day-to-day decisions align with long-term values and goals, leading to more authentic and consistent leadership.

About The Author

Erik Huberman is the founder and CEO of Hawke Media, a highly successful marketing agency that has helped scale over 5,000 brands worldwide and is valued at more than $150 million. Under his leadership, Hawke Media continues to set the standard for innovative, data-driven marketing solutions.

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