5 Internet Marketing Secrets of Successful Entrepreneurs

by / ⠀Startup Advice / April 24, 2013

Marketing tipsHave you ever wondered what separates people that are struggling to make a living online and entrepreneurs that are successful? Many people seem to believe that it’s due to them knowing a few tricks or strategies that the average Internet marketer isn’t aware of. However, it’s more about mindset and how they approach Internet marketing altogether. Here are five “secrets” that successful entrepreneurs can attribute their success to.

Secret #1: They Focus on One Strategy at a Time

The problem with many Internet marketers is that they try to do too many things at once. They’ll spend some time trying to build a social media campaign, move on to search engine optimization, and then go back to promoting their blog. Successful entrepreneurs succeed because they focus on mastering one strategy at a time. They’ll invest the time and money necessary to succeed in one area such as SEO or blogging. They’ll continue at it until they can get it to work rather than switching to another strategy when they come across failure.

Secret #2: They Test and Track Everything

Another thing that sets successful entrepreneurs from the masses is that they test and track everything. They’ll track every aspect of their online marketing in order to cut expenses on failing campaigns and put more money into what’s working. They’ll also constantly test new things to try in an effort to make improvements. They’ll test everything from website design, web copy, different texts, different offers, to pricing. The reason for this is because small changes can lead to dramatic differences in conversions and profits.

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Secret #3: They Manage Their Cash Flow Properly

This isn’t something that people talk about but managing cash flow is a big part of succeeding online. Many aspiring entrepreneurs take their profits and spend it on their personal needs rather than investing it back into their marketing campaign. Some misuse the profits by reinvesting it in the wrong areas. Successful entrepreneurs take a step back and make sure they have enough money to continue their successful campaign, assess what’s working, and look for areas of opportunity. This allows them to build on their campaign and scale it to an even bigger one.

Secret #4: They Take Constant Action Regardless of the Results

It can be tough to find out that one of your marketing campaigns didn’t produce any results after you invested so much time and money into it. At the end of the day, you can’t take failure too personally or seriously. In fact, many successful entrepreneurs have the “fail fast” or “failure is only data” mindset. They look at failure as only data and use it to determine what mistakes they’ve made, what can be improved, and what the next step is. They don’t dawdle on their failures.

Secret #5: They Focus on Generating Leads

Most beginners that start out focus on making the sale, but that can prove to be a shortsighted strategy. While there are situations where making the sale is appropriate, it is often better to get the lead. As a matter of fact, many successful entrepreneurs focus solely on generating leads. They will generate leads and focus on delivering value in order to cultivate relationships with prospects. There are many ways to do this from running teleseminars, using low cost booklet printing to send out special reports, to sharing helpful online content.

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Hayley is an author and freelance business blogger residing in California. Away from work she enjoys spending time with her two beautiful young children and loving husband.  If you are interested in low cost booklet printing, please visit Smartpress.com

Image Credit: Shutterstock.com

About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on Under30CEO.com, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.