In this highly advanced digital age, it can be challenging to cut through the noise of the internet and make a genuine impact on people. There is so much happening at any given moment, as the World Wide Web is constantly oversaturated with content from users worldwide. Implementing AI has only made this even more complicated, as traditional business practices, such as SEO measures, have changed completely.
For several years, up until very recently, SEO (search engine optimization) was the best and most efficient way to get your website, article, or work noticed online. By utilizing keywords that would better optimize a user’s results when using a search engine to search for those words, you stood a better chance of ranking higher on the results page. This directly correlates to more traffic coming your way and a greater income from clients. However, the embrace of AI by several leading search engines has dramatically altered all of that and redefined how the internet functions.
Fortunately, Get The Clicks is a company that specializes in getting attention where it needs to be. Estate planning attorneys can significantly improve their client base and brand credibility by leveraging targeted SEO and digital marketing strategies that cut through the digital noise and focus on sustainable, trust-based growth.
The Problem With Traditional Marketing for Law Firms: Digital Marketing for Estate Planning Professionals
Many attorneys rely on outdated methods or fall victim to digital agencies that overpromise and underdeliver. Digital marketing is saturated with conflicting advice and fleeting trends, making it difficult for estate planning attorneys to make confident decisions. But with Get The Clicks, you’d be working with a team of highly experienced individuals adept at navigating this new digital frontier.
CEO Stephan Boehringer has over 23 years of experience in digital marketing and has launched over 1100 websites since the company’s inception. Under his leadership, the team’s primary goal is to help other business owners navigate the information clutter created by the digital industry, enabling them to make informed decisions on what to do and what not to do.
Why SEO Is No Longer Just About Keywords: SEO for Estate Planning Attorneys
While a few years ago, SEO was something that could be carefully calibrated, today, it’s a good deal more complex. Now, SEO success relies heavily on brand awareness and authority. Leading search engines value trust signals, user behavior, and local relevance more than keyword stuffing. When paired with AI Overviews, which now present an automated summary of various results correlating to a user’s search at the top of the page, it has made it all the more difficult for websites to garner the kind of traffic they once did through these means.
To overcome these obstacles, Get The Clicks strives to provide firms with a comprehensive strategy that includes content, local SEO, technical optimization, and social proof, which is now essential.
How to Get The Clicks Approaches Legal Marketing
The agency was built on a foundation of honesty and accountability. To this end, the Get The Clicks team prioritizes profound discovery first and foremost, as they do not believe in one-size-fits-all solutions. Rather than giving you a blueprint for prior successes, they will gather all the information they can about your specific firm and tailor a strategy to your singular needs.
As such, the team understands that their role is to help, not to sell. As Stephan concludes, “Our job is not providing digital marketing services. Our job is to help people. We just happen to do it with digital marketing.”
