Creative Ways to Educate Your Target Audience
In the digital age, there are plenty of creative ways to educate your target audience in a way that primes them to become customers. Here are a few options that are working really well at the moment:1. Website Content
Begin with your website. This is your “home base,” so to speak. It’s the source from which the rest of your digital presence flows. Use this fact to your advantage by focusing your content strategy on informing and educating. There are a few brands that are doing really well with this in 2020:- Joy Organics: The CBD space is booming, yet there’s a ton of confusion about what it is, how it works, and whether it’s safe. Joy Organics regularly publishes content like Full Spectrum vs. Broad Spectrum to help readers understand terminology and sort out facts from fiction. As a result of being a leader in education, it’s picking up significant market share.
- HubSpot: There is perhaps no more educational or practical digital marketing blog on the internet than HubSpot’s. It gives away a lot of content and resources — including free marketing plan templates — as a way of building trust and rapport with its audience. In turn, it knows that a percentage of readers will realize they need HubSpot products and services to take their marketing to the next level.
