sales Archives

Are You Selling on Amazon: Here Are Five Mistakes to Avoid

by Tauseeq Magsi / ⠀Entrepreneurship• Finding Customers / June 9, 2022

Amazon is among the biggest eCommerce platforms. It’s not really surprising that so many brands now sell on Amazon. But this also paves the way for a problem. When so many renowned brands showcase their products on the platform, standing out and being noticed can be quite a challenge. Let’s not forget millions of sellers are eyeing the same position on Amazon. But that does not mean you…

Rejected During a Sales Call? How to Recover and Create Value

by Tristan Anderson / ⠀Career Advice• Finding Customers / June 9, 2022

If you are a salesperson, chances are hearing the phrase, “I’m not interested,” has happened to you. Those three words can be crushing, especially in the midst of competition among co-workers, going for a personal best, or even just trying to get one more sale for some extra money. It may make you want to cry, scream, or quit the job altogether. But, before you do that, take…

What is the Law of Reciprocity, and How to Use It for Your Sales Strategy

by Tristan Anderson / ⠀Career Advice / June 7, 2022

Multiple ways exist to make a sale. In fact, various strategies and methods from past decades continue to be used today because they work so well. One of these is called the law of reciprocity. The law of reciprocity is the principle of when someone has helped you out before, you return the favor. Using it in the sales process adds authenticity to establishing connections and relationships with…

Sales Team Software: Take Your Team to New Heights

by Tristan Anderson / ⠀Entrepreneurship• Startup Advice / June 3, 2022

If you have ever been a salesperson then you know some of the traits that they tend to possess. Traits like hunger for money, self-drive, competitiveness, and charisma, help them sell their product. But in the age of information, everything is much easier and quicker. Thus, sales team software has evolved with the times and found the best ways to entice customers and help sell products and services.…

Incorporating the SPIN Method Into Your Sales Strategy

by Tristan Anderson / ⠀Career Advice / June 1, 2022

When it comes to sales, how you make the sale determines whether or not it will be bought or not. If you get it right, then you will be a valuable salesperson to any team. If you are a salesperson, chances are you have heard of the SPIN method. It is a technique mentioned in SPIN Selling, a book by Neil Rackham. Based on research about the art…

How to Use a Newsletter to Grow Your Business

by Editorial Team / ⠀Finding Customers / May 6, 2022

When implemented correctly, using your business newsletter to inform and instruct is the surest way to build loyalty...and increase sales.

The periodic publication of a business newsletter, electronic bulletin, or eZine is essential for the promotion of your company on the internet. A newsletter is a publication that companies send with a certain periodicity — daily, weekly, or monthly— primarily through email. This type of information distribution is one of the most effective within digital marketing, which is why companies are increasingly encouraged to make this type of…

What Many Don’t Understand About Converting Customers Online

by Tauseeq Magsi / ⠀Finding Customers• Startup Advice / May 5, 2022

It's not easy to turn traffic into sales. If your business needs a boost, you have to learn about converting customers online. Here's help.

Plenty of business owners complain about their visitors not converting into customers. Let’s face it. The online world is pretty competitive. You might have an attractive site with high traffic. But if sales are low, none of it would matter. Naturally, your goal is to increase your sales, not merely have visitors on your website. So what should you do? To convert your customers, you have to understand…

3 Ways to Identify What a Buyer Wants

by Rob Pene / ⠀Entrepreneurship• Finding Customers / May 4, 2022

There is no single "right" way to identify a buyer's wants. Everyone has unique preferences and interests, but here are three to consider.

There is no single “right” way to identify a buyer’s wants. Every individual has unique preferences and interests. They also have different priorities when it comes to making purchases. That being said, some general strategies can help to pinpoint the needs and desires of a buyer. 1. Read reviews on social media. Reading online reviews is an essential part of the buying process these days. Reviews provide valuable…

Top 5 Must-Know Digital Marketing Trends of 2022

by Editorial Team / ⠀Finding Customers / April 27, 2022

This year, companies will focus on digital channels to engage with their consumers. Herewith, the Top 5 must-know digital marketing trends.

This year could mark the beginning of historically significant trends in digital marketing. As technology evolves, digital marketing is changing too. This year, companies will focus on digital channels to engage with their consumers. Consequently, you’ll find the Top 5 must-know digital marketing trends listed below. The upcoming trends in 2022 in such a fast-changing industry as the digital one are focused on personalization. Consumers will expect digital…

What Is Search Engine Positioning? Why Does It Matter?

by Bill Scott / ⠀Entrepreneurship• Finding Customers / April 13, 2022

If you’re running a business, it’s important to make sure your website is as visible as possible to potential customers. That’s where search engine positioning comes in, using specific techniques to improve your site’s ranking on search engine results pages (SERPs). In this article, we’ll explain what search engine positioning is, and why it matters for your business. Let’s get into it. What is search engine positioning? Search…

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