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How to Maximize Conference Season (and Not Go Crazy)

by / ⠀Entrepreneurship Finding Customers Travel / October 17, 2013

Conferences are the best, right? They have interesting people, great speakers to learn from, and the potential for numerous business deals. If they’re so great, why do conferences wear us out so much? Why do we so often feel scattered and unfocused? Are they even worth the money? The Two Secrets to a Great Conference While there are a lot of factors that can make or break a…

A Lesson In Service: How Not To Treat Prospective Customers

by / ⠀Startup Advice / April 23, 2013

After whittling down prospective suppliers, Helen Cross was expecting to be on the receiving end of a positive sales call. However, with it ending up as a disaster, Helen shares some tips on how things should have gone. The 20th March marked the first ever International Day of Happiness. However, it was a decidedly unhappy customer experience on that day that led to me to write this article.…

Common Sales Mistakes Startups Make During Their First Year

by / ⠀Startup Advice / March 13, 2013

Entrepreneurship, it’s one of those things that everyone dreams about but no one really tells you how it’s supposed to be done. Though there are varying aspects to running a business, a fundamental component of any business is selling. Not every entrepreneur comes from a sales background and sometimes you learn lessons the hard way but in business, lessons cost you money. As a newly established business, you…

How to Lure Old Clients Back for More Business

by / ⠀Finding Customers / November 6, 2012

For a month straight, a customer went to your restaurant, his favorite, for breakfast. Then one day he was curious about a different restaurant, with a different menu, and never returned to old habits. After being away from you establishment for a while, he hears a ping from his mobile device. You wrote a note to say you missed him, and let him know of new offerings on…

To Be A Great Entrepreneur You MUST Focus on Sales

by / ⠀Finding Customers Startup Advice / October 9, 2011

As a young entrepreneur currently running two businesses as well as several blogs, I often find myself wrapped up in and involved with tasks that may or may not directly contribute to my companies’ bottom lines; checking whether payroll is running on time, ensuring that my staff is properly trained and up to date on current laws and regulations, recruiting new employees to help my companies grow, marketing, etc…

How to Create A Unique Selling Point to Beat the Competition

by / ⠀Finding Customers Startup Advice / April 23, 2011

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’. The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser…

Do You Know Your Customers Personality Type?

by / ⠀Finding Customers Startup Advice / April 15, 2011

Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determined genetically and has nothing to do with his or her astrology sign, age, gender, birth order or childhood experiences. Each of these four primary behavioral styles requires a different approach and selling strategy. Have you ever wondered why…

The Art Of Closing: Don't be Scared to Ask for the Sale

by / ⠀Startup Advice / March 18, 2011

Throughout my time in sales I have come across a lot of salespeople who are absolutely great at building rapport, and getting the client to a point of wanting to buy, but for some reason feel uncomfortable in closing the sale or taking payment. It might sound silly, but I guarantee you there are salespeople out there with what I call Sales Phobia. In fact, you may know…

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