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A Hollywood Power Broker’s Top 5 Sales Fails

by / ⠀Entrepreneurship Finding Customers / October 24, 2013

  Recently, the Hollywood gossip site Defamer posted an article about Mitch Grossbach, an agent at the powerful CAA talent agency in Los Angeles.  The article discusses how Grossbach is seeking to move his fashion representation team to another talent agency, and how he’s using a PowerPoint presentation entitled “Agency Expansion Opportunity” to explain why he should be hired. According to Defamer, Grossbach is having a difficult time…

How to Maximize Conference Season (and Not Go Crazy)

by / ⠀Entrepreneurship Finding Customers Travel / October 17, 2013

Conferences are the best, right? They have interesting people, great speakers to learn from, and the potential for numerous business deals. If they’re so great, why do conferences wear us out so much? Why do we so often feel scattered and unfocused? Are they even worth the money? The Two Secrets to a Great Conference While there are a lot of factors that can make or break a…

A Lesson In Service: How Not To Treat Prospective Customers

by / ⠀Startup Advice / April 23, 2013

After whittling down prospective suppliers, Helen Cross was expecting to be on the receiving end of a positive sales call. However, with it ending up as a disaster, Helen shares some tips on how things should have gone. The 20th March marked the first ever International Day of Happiness. However, it was a decidedly unhappy customer experience on that day that led to me to write this article.…

Common Sales Mistakes Startups Make During Their First Year

by / ⠀Startup Advice / March 13, 2013

Entrepreneurship, it’s one of those things that everyone dreams about but no one really tells you how it’s supposed to be done. Though there are varying aspects to running a business, a fundamental component of any business is selling. Not every entrepreneur comes from a sales background and sometimes you learn lessons the hard way but in business, lessons cost you money. As a newly established business, you…

To Be A Great Entrepreneur You MUST Focus on Sales

by / ⠀Finding Customers Startup Advice / October 9, 2011

As a young entrepreneur currently running two businesses as well as several blogs, I often find myself wrapped up in and involved with tasks that may or may not directly contribute to my companies’ bottom lines; checking whether payroll is running on time, ensuring that my staff is properly trained and up to date on current laws and regulations, recruiting new employees to help my companies grow, marketing, etc…

How to Create A Unique Selling Point to Beat the Competition

by / ⠀Finding Customers Startup Advice / April 23, 2011

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’. The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser…

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